This Viral TikTok Moisturizer Instantly Gives You the Dewiest Skin


(Image credit: @_marisamartins_)

I know I'm way behind on the trend, but luckily, trying Korean beauty products never goes out of style. My fellow Who What Wear editors have helped a lot in terms of where to start—they've recommended everything from the best Korean skincare to the best Korean makeup brands, and I couldn't be more grateful for their insight. Trying a new beauty category can be overwhelming, but thanks to their recs, I've narrowed down my K-beauty favorites.

I've found that Korean beauty brands excel in one skincare category in particular: moisturizers. Not only are their ingredient lists pretty impressive, but many won't cost you more than $35—a welcomed feat when you could use a wallet-friendly moisturizer. On top of that, there isn't a day that goes by where I don't see a new K-beauty moisturizer blowing up on TikTok. There's one in particular that the TikTok beauty community continues to rave about long after its release. Keep scrolling if you're looking for a Korean moisturizer and could use a few recommendations. I've included some TikTok community faves along with a dermatologist's picks.

Best Overall Korean Moisturizer: Glow Recipe Plum Plump Moisturizer


(Image credit: @gracealexandriaa)

Up Next: These Derm-Approved Moisturizers Will Vastly Improve Your Skin's Dew Point

Shawna Hudson
Associate Beauty Editor

Shawna Hudson has worked in editorial for over six years, with experience covering entertainment, fashion, culture, celebrities, and her favorite topic of all, beauty. She graduated from California State University, Fullerton, with a degree in journalism and has written for other publications such as Bustle, The Zoe Report, Byrdie, Elite Daily, Mane Addicts, and more. She is currently an associate beauty editor at Who What Wear and hopes to continue feeding her (completely out-of-control) beauty obsession as long as she can. Stay up to date on her latest finds on Instagram @shawnasimonee.