I Work in Social Media, and These Are My Favorite Jewelry Accounts to Follow


(Image credit: @beadsbyaree)

Like many social media editors, I’m not the first to admit that I spend countless hours scrolling and have a serious Saved folder on my personal Instagram account. There’s no need to share exactly how many hours or the entirety of what’s in the Saved folders, but I will confess that in addition to bookmarking women to follow in fashion, possibly one of my favorite pastimes is finding new jewelry boutiques to shop. Shopping for vintage jewelry, and jewelry, in general, is far more effortless than trying to find the perfect swimsuit. So ahead, I’ll be sharing the 15 Instagram jewelry boutiques you should be following (and shopping) right now. Get ready—you're about to discover the hidden gems your feed has been missing.



(Image credit: @mayol_world)

Our summer plans to jet off to Greece might be on pause, but that doesn’t mean you can’t let your jewelry take you on a trip. A piece from the Instagram-ready jewelry brand Mayol may quell your wanderlust for a bit. This female-founded, family-lead jewelry brand specializes in handcrafted jewelry inspired by a pinch of the '80s and the Grecian shores.

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Beads Byaree


(Image credit: @beadsbyaree)

My heart stopped the moment I stumbled upon the Instagram jewelry boutique Beads Byaree. Handcrafted in Brooklyn by Areeayl Goodwin, this Black-owned jewelry line specializes in whimsical pieces that you can’t find anywhere else. 

Shop this jewelry boutique:



(Image credit: @missomalondon)

Missoma is one of my favorite jewelry brands to follow on Instagram, and my friends, fellow editors, and I can’t take its pieces off. They're high-quality and über-stylish. So if you're looking to invest in a piece you can wear with everything, Missoma is where it's at. 

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Martha Calvo Jewelry


(Image credit: @marthacalvo)

Did you just let out a slight gasp? Yes, I know—Martha Calvo can have that effect. Founded by Miami-based female founder Calvo, this jewelry boutique creates the type of high-quality jewelry where anything goes—and the result is pieces that will have you falling down an Instagram rabbit hole.

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(Image credit: @pdpaola_jewelry)

When I think of hidden gems, I think of the jewelry brand I found on Instagram PDPaola. Founded by a Spanish sibling duo, Paola and Humberto, this brand not only boasts accessible prices, but its approach to jewelry design also creates pieces that even the biggest social media addict can’t help but notice. 

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Third Crown


(Image credit: @thirdcrown)

There are so many things to love about the jewelry brand Third Crown. Founded by New York–based co-designers and partners Kristin and Kofi Essel, this Black-owned brand specializes in creating high-end jewelry. From its stunning campaigns (which you can gawk at on the 'gram) to its sculptural pieces, it’s no wonder it's garnered a fan following including the likes of Beyoncé and Solange.

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Ellie Vail Jewelry


(Image credit: @ellievailjewelry)

Founded by a former stylist, Ellie Vail is one Instagram jewelry boutique you should definitely be following (and shopping). All of its reasonably priced pieces are made from hypoallergenic metals. A jewelry brand soft on our skin and wallets? Sign us up. 

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(Image credit: @mejuri, @claire_most )

At some point, you've probably stumbled upon your favorite influencer wearing the jewelry brand Mejuri. It specializes in creating fine jewelry at fair prices, making the brand a crowd favorite on Instagram and beyond.

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Kinn Studio


(Image credit: @kinnstudio)

Want jewelry that can make an editor stop scrolling and audibly gasp? Look no further than jewelry brand Kinn. When I stumbled upon Kinn on Instagram, I became obsessed with its curation of vintage jewelry, along with the vintage-inspired pieces that use gold that’s approved by the Responsible Jewellery Council.

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Maison Miru


(Image credit: @maisonmiru@kelly.d.allen )

Ear cuffs were having their moment with fashion girlsand some of that double tap–worthy trend can be attributed to Instagram-friendly jewelry brand Maison Miru. Its affordable and cute pieces make this so-called trend a jewelry staple.

Amber Sceats


If you’re trying to curate a collection of jewelry pieces that are worthy of the feed, then jewelry brand Amber Sceats needs to be on your shopping list. Crafting contemporary jewelry at affordable prices, this brand is a must-follow for any fashion girl.

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(Image credit: @eliou__)

If you’re a fan of funkier pieces, you should be following the jewelry boutique Éliou on Instagram—and in general. Founded by friend duo Cristina Mantilla and Duda Teixeira, Éliou’s whole aesthetic is sea-inspired pieces that are the perfect addition to your summer wardrobe.

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Omi Woods


(Image credit: @omiwoods)

You know your brand is doing something right when it’s been spotted on Issa Rae and Rihanna. Omi Woods is a jewelry boutique that’s definitely on to something. Founded by Ashley Alexis McFarlane, this brand specializes in ethically handmade, fair-trade African gold and globally sourced conflict-free fine metal pieces inspired by the African diaspora. In conclusion, if you’re not following the brand, I don’t know what you’re doing with your life.

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Nalin Studios 


(Image credit: @nalinstudios)

There are so many great Instagram jewelry boutiques out there, and we'd be remiss not to include Nalin Studios. All its jewelry is handmade in Spain in small batches, and it only releases one new product a month. So if you’re looking for small, sustainable jewelry brands to shop, this should be one of them.

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Pura Utz


(Image credit: @purautz)

The greatest thing about discovering jewelry brands on Instagram is the fact you can find artisans from all over the world. Pura Utz is one of those brands. Founded on the intention to empower Guatemalan female artisans, the company employs over 50 women to create unique beaded jewelry and bags. The result is quirky pieces you can feel good about shopping.

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Next: What Do Lady Gaga and Zendaya Have in Common? This Vintage Jewelry Curator

Jasmine Fox-Suliaman

Jasmine Fox-Suliaman is a fashion editor living in New York City. What began as a hobby (blogging on Tumblr) transformed into a career dedicated to storytelling through various forms of digital media. She started her career at the print publication 303 Magazine, where she wrote stories, helped produce photo shoots, and planned Denver Fashion Week. After moving to Los Angeles, she worked as MyDomaine's social media editor until she was promoted to work across all of Clique's publications (MyDomaine, Byrdie, and Who What Wear) as the community manager. Over the past few years, Jasmine has worked on Who What Wear's editorial team, using her extensive background to champion rising BIPOC designers, weigh in on viral trends, and profile stars such as Janet Mock and Victoria Monét. She is especially interested in exploring how art, fashion, and pop culture intersect online and IRL.