Like many social media editors, I’m not the first to admit that I spend countless hours scrolling and have a serious Saved folder on my personal Instagram account. There’s no need to share exactly how many hours or the entirety of what’s in the Saved folders, but I will confess that in addition to bookmarking women to follow in fashion, possibly one of my favorite pastimes is finding new jewelry boutiques to shop. Shopping for vintage jewelry, and jewelry, in general, is far more effortless than trying to find the perfect swimsuit. So ahead, I’ll be sharing the 15 Instagram jewelry boutiques you should be following (and shopping) right now. Get ready—you're about to discover the hidden gems your feed has been missing.
Our summer plans to jet off to Greece might be on pause, but that doesn’t mean you can’t let your jewelry take you on a trip. A piece from the Instagram-ready jewelry brand Mayol may quell your wanderlust for a bit. This female-founded, family-lead jewelry brand specializes in handcrafted jewelry inspired by a pinch of the '80s and the Grecian shores.
Martha Calvo Jewelry
Did you just let out a slight gasp? Yes, I know—Martha Calvo can have that effect. Founded by Miami-based female founder Calvo, this jewelry boutique creates the type of high-quality jewelry where anything goes—and the result is pieces that will have you falling down an Instagram rabbit hole.
When I think of hidden gems, I think of the jewelry brand I found on Instagram PDPaola. Founded by a Spanish sibling duo, Paola and Humberto, this brand not only boasts accessible prices, but its approach to jewelry design also creates pieces that even the biggest social media addict can’t help but notice.
There are so many things to love about the jewelry brand Third Crown. Founded by New York–based co-designers and partners Kristin and Kofi Essel, this Black-owned brand specializes in creating high-end jewelry. From its stunning campaigns (which you can gawk at on the 'gram) to its sculptural pieces, it’s no wonder it's garnered a fan following including the likes of Beyoncé and Solange.
Ellie Vail Jewelry
Want jewelry that can make an editor stop scrolling and audibly gasp? Look no further than jewelry brand Kinn. When I stumbled upon Kinn on Instagram, I became obsessed with its curation of vintage jewelry, along with the vintage-inspired pieces that use gold that’s approved by the Responsible Jewellery Council.
If you’re a fan of funkier pieces, you should be following the jewelry boutique Éliou on Instagram—and in general. Founded by friend duo Cristina Mantilla and Duda Teixeira, Éliou’s whole aesthetic is sea-inspired pieces that are the perfect addition to your summer wardrobe.
You know your brand is doing something right when it’s been spotted on Issa Rae and Rihanna. Omi Woods is a jewelry boutique that’s definitely on to something. Founded by Ashley Alexis McFarlane, this brand specializes in ethically handmade, fair-trade African gold and globally sourced conflict-free fine metal pieces inspired by the African diaspora. In conclusion, if you’re not following the brand, I don’t know what you’re doing with your life.
There are so many great Instagram jewelry boutiques out there, and we'd be remiss not to include Nalin Studios. All its jewelry is handmade in Spain in small batches, and it only releases one new product a month. So if you’re looking for small, sustainable jewelry brands to shop, this should be one of them.
The greatest thing about discovering jewelry brands on Instagram is the fact you can find artisans from all over the world. Pura Utz is one of those brands. Founded on the intention to empower Guatemalan female artisans, the company employs over 50 women to create unique beaded jewelry and bags. The result is quirky pieces you can feel good about shopping.