These Brands Have Under 15K Insta Followers But Are About to Be Huge

I’ve always been interested in fashion. Growing up, I would pore over issues of Vogue—studying the editorials, learning about the designers in them, and then carefully clipping the pages and sticking them to a board in my room. When I shopped on the weekends, I visited cool boutiques, vintage stores, the mall—all in hopes of discovering something new to add to my closet. And today, I still love discovering inspiring new things in the world of fashion, which is perhaps what drew me to a job as a fashion editor in the first place, but my methods of discovery have changed in recent years.

One of the biggest ways I’ve been learning about cool new fashion brands recently is through Instagram. Whether it’s other editors in the fashion spaces posting about labels they’re excited about, influencers tagging the pieces their wearing, or landing on the explore page with curated content that’s targeted toward me and my interests, it’s amazing to me just how many incredible brands I’ve found on Instagram. It’s especially the smaller, on-the-rise brands that grab my attention. Ahead I’m breaking down some of the recent brands I’ve discovered with under 15K Instagram followers that I’m predicting big things for.

Alchimia di Ballin

Instagram followers: 2K

Calling all shoe lovers. Italian brand Alchimia di Ballin is my latest footwear obsession, and already has fans like Gigi and Bella Hadid. I personally have their crystal-adorned styles at the top of my wish list.

Just take a look at the jewel details on this pair.

Available in Italian sizes 35 to 41.

Mounser Studio

Instagram followers: 8K

Do you want to drape yourself in pearls and seashells like I do? Then you might want to turn to Mounser Studio. Jewelry designer Amanda Assad Mounser creates beautiful, sculptural designs inspired by artists like Jean Arp and Isamu Noghuci that feel delicate and modern at the same time.

These earrings were love at first sight.

Available in one size.



A post shared by Alexandra O'Neill (@markarian_nyc) on

Instagram followers: 7K

A brand already stocked by Moda Operandi, Markarian has cultivated stylish celebrity fans like Kate Bosworth, Ashley Graham, and Lily James. With beautiful silhouettes like corset-style dresses, ethereal designs, and points of inspiration like Bianca Jagger circa 1974, it's easy to see why.

This might actually be my personal dream dress.

Available in sizes 0 to 8.



A post shared by PRISCAVera (@priscavera) on

Instagram followers: 12K

If you look to cool influencers like Courtney Trop or Reese Blutstein, you'll spot them wearing Priscavera—a label on the lips on everyone in the fashion world right now. Whether it's the bold colors like lime green, the heatwave collection with flame-print pieces, or the inventive silhouettes, they're pieces cool women want to wear today. 

The color of the moment never looked so good.

Available in sizes XS to M.

Ciao Lucia


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Instagram followers: 12K

L.A.-based fashion brand Ciao Lucia is one I have a personal affinity for. The pieces are designed for the eternal girl on vacation, probably exploring the coast of the Italian Riviera. While I didn't ever leave L.A., I can attest that I felt like a cool Italian girl when I wore designer Lucy Akin's beautiful tops.

I can't think of a more perfect piece to thrown in my suitcase this summer.

Available in sizes XS to L.



A post shared by @holiday_the_label on

Instagram followers: 4K

Ready for a holiday, a permanent holiday? Yes, there's a brand designing pieces for that and yes, it's called Holiday. An Australian label with the perfect swimsuits and souvenir-style sweatshirts, they're what you'll want to pack on your next vacation.

Even if I don't make it over to Italy this summer, let's pretend I did.

Available in sizes S to XL.


Prounis jewelry brand

Instagram followers: 2K

With pieces that pay homage to ancient alchemy, Prounis jewelry looks like it was plucked from another era. In fact, designer Jean Prounis draws inspiration from her grandparent's antiquities collected from Versailles, Greece, and Rome.

Prounis Selene Earrings (price upon request)

I can imagine packing these for a trip to Paris.

Available in one size.



A post shared by WENDELBORN (@wendelborn_nyc) on

Instagram followers: 13K

Former Protagonist co-founder Kate Wendelborn started her label, Wendelborn, after she departed the label. It's a study in well-cut knitwear and the perfect trouser-inspired white jeans.

And now, vacation clothes trends that are already defining summer 2018 style.