January is brassic, bleak, full of broken promises and resolutions… Okay, okay, we know it's only, like, day six of the new year but we are looking for a way to cheer up and here is the news that will do it: 2016's first in-store deliveries aren't only full of the big price tags and designer brands but also some seriously affordable, seriously good stuff you'll wear all year round and tick off an early spring trend or two in the process. This used to be a dire retail period in which only the dregs of the sales fell limply off the hangers, but January is now a great time to pick up a fresh piece or two—and we've found the items that pack a punch without doing the same to your bank account.
So don't thank us, just scroll down, shop our top under £50 buys, and forget what month/day/hour it is…
Which of these pieces are you into? If you've got a slightly bigger budget try shopping these killer buys under £150.
Opening Image: Style du Monde
Hannah Almassi is the editor in chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was hired to launch a UK sister site and social channels, localise content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 15 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times and MatchesFashion.com, among many others.
Hannah currently resides in Eastbourne with her photographer husband, incredibly busy toddler and highly Instagrammable cat.
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