I Cracked the Formula for a Perfect Holiday Gift

You know who’s on your holiday gift list this season—it’s the friends you have on group text, your mom who you call every morning, and the special someone in your life. But if you’re still trying to figure out what to get them, I’m here to clue you in on some new ways to shop and some shopping missteps to avoid.

The mistake most people make is buying gifts that they personally love, instead of considering what the recipient would actually want. There are also some other mistakes you can avoid, as well as some tricks to follow to end up with a gift anyone is sure to love. Ahead, I’m breaking down the rules I follow to give a perfect gift every time. Scroll on to find out the 4 tricks I follow during for gift-giving over the holidays and shop pieces from my list.