I'm Pretty Cheap When It Comes to Eye Shadow—These Drugstore Picks Are Divine
There are plenty of beauty and skincare products I will gladly splurge on. A $166 serum? Sure, why not (especially when my Who What Wear colleagues give rave reviews). Night creams and moisturizers to revive my tired skin? Yes, please. A skincare tool I've been coveting? Add to cart. A foundation that looks like I'm wearing zero makeup? You got me!
But while there are plenty of beauty items I don't mind spending my hard-earned cash on, there are some that I'm extremely frugal about, like body lotion, haircare products, and eye shadow.
Listen, I know the luxe, high-end eye shadows have some great qualities and benefits—they can be highly pigmented for a dramatic effect, they can last a long time, and they don't smudge. But I've found some affordable drugstore options that are just as good for me (and for my wallet).
Take a look at some of my favorites below and others I'm adding to my wish list.
I love Covergirl's nude eye shadow palette because it reminds me of a similar cult-favorite beauty product (you probably know which one I'm thinking of!). It has all the shades for both daytime and nighttime looks, with glitter, matte, and shimmery finishes.
Drew Barrymore's Flower Beauty has become a go-to affordable makeup brand. You won't be sacrificing quality with these eye shadows, because they're crease-free, long-lasting, and so easy to blend. And this palette has a variety of shades, so the eye makeup possibilities are endless here.
With 40 shades for $35, this palette is such a deal, and it will be your one-stop shop for all your eye makeup needs. You seriously won't need anything else. If you love experimenting with different eye shadow looks, you're going to want this palette on your vanity.
Pixi's palette comes with 12 rich mineral eye shadows in a variety of colors and finishes. Each has a reflective, almost-3D effect to brighten the eye area.
Next up, The New Autumn Lip Trends Bringing Us Serious Joy
Sarah is lifestyle writer and editor with over 10 years of experience covering health and wellness, interior design, food, beauty, and tech. Born and raised in Los Angeles, she attended New York University and lived in New York for 12 years before returning to L.A. in 2019. In addition to her work at Who What Wear, she held editor roles at Apartment Therapy, Real Simple, House Beautiful, Elle Decor, and The Bump (sister site of The Knot). She has a passion for health and wellness, but she especially loves writing about mental health. Her self-care routine consists of five things: a good workout, “me” time on the regular, an intriguing book/podcast/playlist to unwind after a long day, naps, and decorating her home.