People Go Bananas for This Korean-Born Skincare Line—Here Are the Viral Products

There has been no shortage of viral products and trends under the TikTok beauty umbrella. (This story, this story, and this story are proof!) But, amongst the thousands, Dr. Jart+’s redness-neutralizing Cicapair Tiger Grass Color Correcting Treatment SPF 30 ($52) might just reign supreme. Even though the Cicapair range has been around for a while (it was launched in 2005 by dermatologist Dr. Jung Sung-Jae), the Color Correcting Treatment SPF 30 went viral last October, with over 90M views of #DrJart on the social media platform, ultimately triggering the #tiktokmademebuyit trend. So yeah, as far as TikTok-famous beauty products go, the Cicapair cream is pretty much the Queen Bee.


(Image credit: @glowwithava and @drjart)

That said, the brand has always been beloved—even pre-TikTok obsession—and there is no shortage of truly effective formulas bearing the Dr. Jart+ name. The brand describes itself as a fusion between science and art, and while its signature packaging might be described as "loud” it’s also unequivocally effective, merging the most innovative of Korean skincare technology with modern dermatological science. Fun fact: Dr. Jart+ was one of the first brands to bring the concept of BB Cream stateside!

To celebrate Dr. Jart+'s amazing range of formulas and to help you navigate the offerings, I reached out to the brand for a list of its five all-time best-selling formulas, followed up by a list of ten additional fan favorites. Keep scrolling! The best Dr. Jart+ products are just below.


(Image credit: @ughlissa and @drjart)

The Top 5 Best-Sellers, According to Dr. Jart+ HQ:

#5: Dr. Jart+ Cryo Rubber Single-Use Mask with Moisturizing Hyaluronic Acid

#4: Dr. Jart+ Premium BB Beauty Balm SPF 40

#3: Dr. Jart+ Cicapair Tiger Grass Camo Drops SPF 35

#2: Dr. Jart+ Ceramidin Cream

#1: Cicapair Tiger Grass Color Correcting Treatment SPF 30

10 More Dr. Jart+ Products We Highly Endorse:

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.