The Exact Closet Staples I Always Buy at H&M, Nordstrom, and Madewell

I have a few go-to stores I hit up for specific items that I know just work for me after style trial and error over the years. And given that my wardrobe mainly comprises basics, I have a smattering of staple shops I turn to on the regular for those simple, elevated items. Yep, three at the top of the list just so happen to be H&M, Nordstrom, and Madewell.
While there is some crossover in what I buy at all three, I typically go for a few exact silhouettes at each because I think the designs of said pieces are quite strong. Intrigued? Keep scrolling to uncover the items I love at these three popular stores. And if you’re shopping at the moment, I also rounded up inspired items I think you may enjoy as well.
MADEWELL
Jeans
I first got into Madewell jeans a few seasons ago when the brand launched a menswear line. I typically wear black skinny jeans (with a little stretch), and the silhouette here just takes the cake in terms of comfort and style. They also don’t fade fast when I wash them, which I like.
Tees
Sure, every brand out there makes an iteration of a basic tee, but I particularly like the variety at Madewell because they often have a vintage feel and hold up. Also bonus points for being super soft.
NORDSTROM
Shoes: Sneakers and Slides
Like many, Nordstrom is my shoe mecca. It’s no secret that the mega-retailer basically stocks every type of silhouette you could ever want. I typically pick up my sneakers and slides here, but I know others (my mother included) cruise over to the store for the variety of heels, mules, and booties as well.
Tailoring
If it’s a sophisticated piece I’m in the market for (like a slouchier blazer for an elevated look for those Zoom calls), Nordstrom’s tailoring offering is what’s up. While there’s a massive array of chic designer finds, the options are quite plentiful on the affordable end as well. I’ve scooped up everything from under-$100 trousers to sleek, quality button-downs.
H&M
Sweats
While H&M has a range of top-notch classic sweat styles (including joggers and hoodies), the range of those more elevated and trendy sweats is where it’s at. I’m talking about slouchier or cropped sweatshirts, those with interesting ribbed details, and the like. I’m basically living in H&M sweatshirts right now.
Playful Accessories
Okay, just a quick break from basics. On the trend side, if I do want to experiment with a fun accessory trend, I typically look at H&M first to check out the range of cool sunglasses, scarves, and jewelry picks that don’t cost a fortune.
Next, check out the closet basics that will never go out of style.

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.
-
I Was a VIP Nordstrom Stylist—These Are the 8 Fall Items I'm Excited to Wear First This Season
Look chic all season long.
-
Jeans, Flats, Jackets, and Sweaters—The Best of the Best In Each Category For Fall
Meet your new hero pieces.
-
Count on It—These 43 Fall Finds Will Be Sold Out by September 1
I'm rarely wrong about these things.
-
I Know, I Know, Summer's Not Over, But I Can't Get These 45 Affordable Suede Finds Off of My Mind
These look so luxe.
-
I'm Getting a Jumpstart on Fall Shopping—33 Affordable Key Pieces You'd Find In a Wealthy Person's Closet
It girl-approved.
-
We're Over Halfway Through 2025, and 90% of what I've Bought So Far Is From These 11 Brands
We all have our favorites.
-
I Accidentally Started a Capsule Wardrobe When I Added These COS, Madewell, and J.Crew Items Into My Closet
And I got rid of all the pieces that couldn't compete.
-
Give Your Denim Outfits a Chic Boost With These 21 Jeans From the Madewell Sale
Twenty percent off? Done and done.