If You're Shopping for Spring, These 11 Brands Are *Elite*
Have you ever been shopping, whether in-store or online, and stumbled upon a piece you love, only to continue coming across more pieces from the same brand that you feel like you need to have? If you're anything like me, then this turns into researching everything they're making and releasing for the coming season as well as filling your wish lists and carts with their pieces and telling anyone who will listen that they have to check it out.
Okay, maybe I take things too far, but whether it's an established house like Prada or a relatively newer label such as St. Agni, there's something to be said when an already-successful brand simply takes things up a notch or two. As you might have guessed, that happens to be what the 11 labels featured in this story today have in common—they're killing it right now, and to put it plainly, I want all the things. To see who made my list of the best brands for spring and, of course, shop my top picks from each, simply continue on below.
1. St. Agni
2. Solid&Striped
3. Prada
Among many others, our editorial director is a fan.
4. Zara
5. Reformation
6. Magda Butrym
7. H&M
8. Asta Resort
9. Bode
10. Staud
11. COS
Can I interest you in the coordinating pants?
Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. Upon joining, she was a senior about to graduate from business school at USC. Fast-forward to 2025, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was just starting out. Currently, she focuses on a weekly mélange of shopping content and her Trust Me—Buy This newsletter. As far as her personal style goes, she's largely drawn to neutral, classic pieces but will always make an exception for something colorful or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a party is dressing up for one. On her downtime, she can usually be found at home eating something delicious and trying to force her husband to watch Summer House.
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