The Tantalizingly Pretty Shoe Trend That's Headed Straight for Viral Status
The term "viral" is often thrown around loosely these days, in my opinion. One algorithm-happy TikTok and anything can hit viral fame, regardless of how many people are actually interested. For me, a true viral sensation is something that becomes undeniably ubiquitous—a trend that seems to be everywhere I turn.
Let's consider the bow-embellished sandals that have captured my attention recently. Over the past week, I've encountered a staggering 17 different versions of them. From affordable brands like Zara and Mango to luxury labels like Ferragamo and Wandler, these summer sandals are both enchanting and incredibly tempting, thanks to their delicate bows. If you need proof that this trend has truly gone viral, just keep scrolling. And prepare to have your credit cards ready, as I have a feeling you might want to make a purchase in a matter of seconds.
Next up: 15 Viral Shoe Trends That Are Already Defining Summer 2023
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
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