The Most Expensive-Looking Jeans Are Always in This Colour

Viral denim trends tend to be clickbait to the extreme—denim underwear, jeans with plastic panels, mud-stained washes and skinnys with most of the leg missing. However there are no gimmicks to the latest denim trend that is gaining traction via social; this style is just getting attention for being really good.
Arguably the most widespread trend of 2019 so far is beige outfits—Man Repeller in New York has called this dressing like a stick of butter, but fashion writers here alternate between using a tray of biscuits or a cup of tea analogy. This dominant colour palette has of course made its way into denim, with ecru and off-white jeans being a little softer than bright white jeans.
Whether you opt for an ecru, off-white or darker wash, there are two dominant silhouettes that look best in this colour. The more fashion cut is a cropped wide-leg jeans, while if you want something a little more classic, it's probably best to opt for a pair of straight-leg ankle-grazing jeans.
Shop Wide Leg Jeans:
We keep seeing cropped wide-leg jeans with a super-high-waist in all colours of beige, from a subtle off white to a darker biscuit shade. This £38 ASOS pair is already selling like Hamilton tickets.
Shop Straight Leg Jeans:
For a more classic cut, you can't go wrong with a pair of straight-leg, high-waisted ecru jeans. We love American Vintage's £115 pair, but you also can't go wrong with the styles from Arket and Weekday.
Related: I Always Get Compliments on These £38 High-Street Jeans
Next up, see our guide to the key trends for spring/summer 2019.

Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.
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