I Just Realized Every Beauty Item I Told My Friends to Buy in 2023 Was Under $50

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(Image credit: Collage by Ally Quirk)

As a beauty editor, I'm lucky enough to test dozens of new skincare, hair, and makeup products each month. I'm constantly surrounded by them, and it's literally my job to judge them, so I feel like I have a pretty good grasp on what's good, what's great, and what's, well, not worth using. It's only when I personally recommend a product to my friends that I know I really love it. 

Two of my closest friends (hi, Ella and Hansi!) love swapping beauty news, info, and recommendations. I can't even count how many times they've gracefully listened to my never-ending monologues on the subject. So when they came to visit over the summer, I naturally told them all about the products I'd been loving as of late, and they did the same. A week later, they left with a list of products to buy (and it's only grown since). It wasn't until recently that I realized every product on the list was $50 or less. Ahead, see all the products that I've recommended to them and learn why I love them so much. 

Kaitlyn McLintock
Associate Beauty Editor

Kaitlyn McLintock is an Associate Beauty Editor at Who What Wear. Although she covers a wide range of topics across a variety of categories, she specializes in celebrity interviews and skincare and wellness content. Having lived in Los Angeles and Austin, Texas, she recently relocated back to her home state of Michigan where she works remotely. Prior to Who What Wear, she freelanced for a variety of industry-leading digital publications, including InStyle, The Zoe Report, Bustle, Hello Giggles, and Coveteur. Before that, she held a long-term internship and subsequent contributor position at Byrdie. When she's not writing, researching, or testing the latest and greatest beauty products, she's working her way through an ever-growing book collection, swimming in the Great Lakes, or spending time with family.