35 Bang-for-Your-Buck Beauty Items to Try in 2022, According to Editors

I'm a firm believer that more is not more when it comes to beauty and cultivating a solid regimen. A bigger price tag doesn't necessarily connotate better results, nor does a bigger product array. (Take it from someone whose skin did a complete 180—in a much healthier direction—the second I slashed my a.m. and p.m. routines in half.)

Don't get me wrong—I'm more than down to invest in an absurdly expensive perfume, but I have to love it so much, that the hefty price tag will feel well worth the splurge each and every time I wear it. And, it had better last me a long, long time. The same criteria go for other expensive products I love like hair styling tools, beauty gadgets, the like—each investment has to have a sound cost per wear, if you know what I mean.

But alongside my favorite luxurious beauty indulgences, I also have a ton of appreciation for the small, comparatively cheap finds that work miraculously well without the sticker shock and also have impressive legs in the longevity department. So, really, I have two different product requirements: First, savvy, ultra-high quality formulas that bring me joy and produce real, noticeable results, and second, budget-friendly heavy hitters that help keep my bank account in check without compromising on results.

But here's where the plot twist comes in: Since you see and read me here on Who What Wear every day (and are likely sick of me and my recs, LOL), I reached out to a bunch of my fellow beauty friends, editors, and writers to get their picks for a nice change of scenery. Below, 35 bang-for-your-buck beauty products experts in the beauty field highly recommend you snap up this year. Keep scrolling!

Faith Xue, Executive Beauty Director, Bustle Digital Group


(Image credit: @faith_xue)

Maya Allen, Beauty Director, InStyle


(Image credit: @mayaalenaa)

Jessica Chia, Contributor, Allure


(Image credit: @jess_chia)

Tiffany Dodson, Associate Beauty Commerce Editor, Harper's Bazaar


(Image credit: @tiffdods)

Sarah Y. Wu, Freelance Beauty Editor, Copywriter and Consultant


(Image credit: @say.wu)

Katie Berohn, Associate Beauty Editor, Who What Wear


(Image credit: @ktberohn)

Ama Kwarteng, Beauty Editor, Coveteur


(Image credit: @amakwarteng)

Marie Lodi Andreakos, Freelance Beauty and Style Writer and Podcast Host


(Image credit: @marielodiandreakos)

Stephanie Montes, Fashion and Beauty Editor, Founder of Nue


(Image credit: @stephanie_montes)

Sara Tan, Beauty Director at Refinery29, Co-Host of Gloss Angeles


(Image credit: @saratan)

Shawna Hudson, Associate Beauty Editor, Who What Wear


(Image credit: @shawnasimonee)

Kirbie Johnson, Beauty Writer, Co-Host of Gloss Angeles


(Image credit: @kirbiejohnson)
Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.