The Amazon Black Friday Sale Has Officially Started—Here's Everything I'm Buying

The biggest shopping day of 2024 is officially here, and as a shopping editor, I'm ready to press the buy button on all the chicest items I've been adding to my Amazon cart this week. If you're anything like me, you'll make the most out of the massive discounts and deals on Black Friday. I'll be diving in and buying everything I have on my wish list—from comfy sneakers to cozy sweaters—and getting my hands on all the holiday presents I plan to gift everyone with this festive season.
If you need some shopping inspiration for what to buy on Black Friday from Amazon, keep scrolling as I share my edit of must-have items worth shopping during the sale.
Stylish Basics
Shoes & Accessories
Holiday Gifts
This story was published at an earlier date and has since been updated.

Judith Jones is the associate shopping director at Who What Wear and has worked in fashion for over a decade. She specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.
-
Count on It—These 43 Fall Finds Will Be Sold Out by September 1
I'm rarely wrong about these things.
-
Hold the Light-Blue Jeans—People in Paris Know This Denim Trend is Far Superior for Fall
It's so elegant.
-
I Accidentally Started a Capsule Wardrobe When I Added These COS, Madewell, and J.Crew Items Into My Closet
And I got rid of all the pieces that couldn't compete.
-
Cooler Than Jeans and a T-Shirt—Everyone With Good Taste Will Wear These 15 Denim Outfits This Fall
Next time fall styling inspiration runs dry, just reference these looks.
-
From Suede Bags to Dark-Wash Denim: 45 New Arrivals From Shopbop That Will Set You Up for September
And beyond.
-
All of My Most Stylish Friends Are Already Carrying This Fall Bag Trend
And it's luxe.
-
35 Fall Buys That Everyone With Good Taste Is Buzzing About
The key items to know.
-
I'm a Shopping Director—37 Early Fall Items I Think Are Chic (Enjoy)
Knits, jackets, shirting, and more!