I Have Expensive Taste in Skincare, But These 19 Affordable Picks Impress Me

It's no secret that my skincare routine is a bit pricey. As a beauty editor, I'm tasked with testing, swatching, and reviewing beauty products from every single price point, but it just so happens that the cleansers, serums, and moisturizers that have claimed top spots in my most current routine cost big bucks. Affordable skincare brands are the saving grace keeping me from going off the deep end with my skincare spending.

You have to believe me when I tell you that I'm no price-tag snob. In fact, some of my absolute favorite and most effective products in my collection are quite inexpensive. Contrary to popular belief, shopping for skincare on a budget doesn't have to mean sacrificing quality. Even our favorite celebrity facialists agree that you don't have to drain your bank account just to get your hands on seriously amazing products.

If you need some help getting your skincare budget under control, you're in the right place. Ahead, check out 19 affordable beauty brands I trust plus reviews of their most popular products.




Derma E





(Image credit: @cassandra.cadwell



Paula's Choice





The Ordinary


(Image credit: @amy_lawrenson)

The Inkey List



La Roche-Posay


Associate Beauty Editor

Courtney Higgs is a Cancer sun, Libra rising beauty enthusiast with about six years of experience in the editorial space. She was previously Who What Wear's associate beauty editor after spending many years working on the West Coast edit team at InStyle Magazine. She graduated from California State University, Northridge, with a BA in communication studies and pivoted to editorial after spending her college years working in the legal field. Her beauty philosophy is simple: She believes there are no wrong answers and that discovering our favorite beauty products and rituals is a journey, not a sprint. When she's not geeking out over products, she can be found adventuring around L.A. with her fiancé; watching reality TV with their French bulldog, Bernie Mac; or relating way too hard to astrology memes.