I'm a Celeb Makeup Artist With Zero Time But a 100/100 Bedside Beauty Routine—Here's Every Detail
And, psst, so many gift ideas!
Tasha Reiko Brown is a Who What Wear editor in residence, Los Angeles–based makeup artist and male groomer, and a global ambassador for Chanel Beauty.
While well-intentioned, my days have rarely been calm enough to carve out a quick 30-second cuticle-oil application. I balance three full-time careers and multiple clients across multiple time zones. I’m the primary caregiver for my mother, and I still have to figure out dinner for my son—sometimes from London! I’m an artist, so I’m naturally chaotic. The schedule is no schedule. That said, I do adhere to a strict set of routines. My morning wake-up routine is extremely specific and involves sunlight, a full beauty routine, calm moments in the shower, and a beautiful cup of self-ground coffee. It’s the middle of the day where my intentions seem to fall apart as things pile on, change lanes, or become more urgent than expected. At the end of the day, all of the unexpected adventure and chaos really makes a case for having a regular bedside beauty routine.
One of my favorite daily moments ends up being my nighttime beauty ritual. The emails are done. Dinner has been eaten, and I have a few moments in bed just to sit, decompress, and reflect. This typically involves a few moments of journaling, and my Kindle in my lap to squeeze in a few chapters. I intentionally don't keep a TV in my room, and it's these relaxing moments where my aforementioned beauty rituals really come into play. I will use my hand cream and take a luxuriously long amount of time to really rub it in. As a makeup artist, my hands are my tools, so I wash them an exorbitant number of times during the day. Hand sanitizer is used in abundance. While lying in bed, I’m able to do the smaller beauty rituals with intention. I’m oiling my cuticles and turning digital pages. I'm able to care for myself while winding down for the day and fill my cup back up after pouring so much into other people's throughout the day.
Because the products I use before bed are so important to me, I want to share them with you. I'm telling you every single thing I keep in my marble catchall right by my bed: a carafe of water, so I don’t have to leave my cozy cocoon; cuticle oil to enrich and nourish my nail beds; hand cream to support and replenish hydration to my dry skin. A lot of my beauty story is wrapped up in scent. I love deep-scented candles for the evocative mood and the soft glow that they cast. My morning scents are very bright. For evening, I like deeper tones and woodsy scents to drift me off to sleep. A candle snuffer so I don’t end the evening with a pungent ash smell but a lovely ritual. A room spray that deepens my mood. I also love a beautiful catchall. To quote Donatella Versace, “I want to desire everything around me.” Holding these objects in a beautiful place really carves out their intention for me.
A facial mist brings me joy, and I love a satin-lined bonnet because my hair is fragile and colored from root to tip. My journal is for the evening because I never have time to journal in the morning. My schedule is too erratic, and it's a morning practice that doesn’t work with my natural rhythm. If I lounge too long in bed, I’ll roll over and just go right back to sleep. I need to get out of bed and wake the house up by opening the windows and starting my music. I prefer music without words. Jazzy tones and upbeat blues. Most of my business is in New York or Europe, so when I wake up in the morning, I'm eager to start my day. This isn't a glorification of hustle culture—my work is an extension of me, and I'm absolutely always excited to see where the day goes. Below, find every evening beauty routine staple I adore.
My Must-Have Bedside Beauty Essentials
Chic haircare. This bonnet prevents breakage, preserves curls, and extends a blowout. I think it should be a bedside essential for everyone. This brand even offers satin-lined beanies for hair protection during the harsh, cold winter months.
Chic, personalized hydration. This is the gorgeous Officine Buly lip balm that I stock up on in Paris. It’s a beloved Parisian memento that you can customize with an embossed monogram, but the balm itself lives up to the hype. The formula is infused with shea butter and keeps my lips hydrated throughout the night. I especially appreciate this in the winter months!
These palo santo sticks cleanse negative energy and promote healing. I like to burn one as a small physical ritual to get the energy of the day off of me before I get into bed. I circle it over my head and think of the things I am grateful for that happened that day while releasing the things I have no control over.

Tasha Reiko Brown is a Los Angeles–based makeup artist and male groomer with clients such as Alicia Keys, Michael B. Jordan, Denzel Washington, Gabrielle Union, Jamie Foxx, and many others. Her work can be seen in publications such as Vogue, Vanity Fair, Porter, Elle, Grazia, and GQ, and she is currently an ambassdor for Chanel Beauty.
Brown is a self-taught artist who dabbles in other artistic mediums, including painting and interior design. She is an avid art collector and mainstay at new-artist gallery shows. She is a globally celebrated multi award–winning talent, including Daily Front Row Makeup Artist of the Year, Hollywood Beauty Awards Groomer of the Year, and The Hollywood Reporter's Best Hollywood Glam. She resides at the intersection of beauty and beautiful things.
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