This Is Probably the Most Hyped Beauty Launch of 2025 So Far—Here Are My Honest Thoughts

As a Jones Road Beauty fan (and a long-time fan of makeup artist and founder, Bobbi Brown), I was so excited to hear that the brand would be launching a facial SPF—and so was the rest of the internet. In fact, Jones Road Everyday Sunscreen might just be one of the most highly anticipated beauty launches of the year so far.

Brown is someone who knows how to do "no-makeup" makeup so well, and I've been really impressed with all of the foundation and base launches from Jones Road. So, it seems only natural that Bobbi would bring her natural-looking approach to sun protection via the new Everyday Sunscreen (£40). I received a sample ahead of the launch, and I couldn't wait to see what it was like.

Jones Road Everyday Sunscreen

The Formula

This sunscreen is a mineral SPF formula with SPF 30. The consistency feels like a rich, hydrating moisturiser as you apply it. I tested one of the tinted shades (Sunny, the lightest shade in the four tints available); however, it also comes in an untinted shade if you don't want any pigment.

Before

Application

Although each of the sunscreens is marketed as a tinted SPF, they are definitely more of a colour-correcting hue rather than a coverage-based shade match, so in my opinion, they'd make for great primers underneath foundation or a skin tint.

Truthfully, when I applied Sandy, the pigment looked a little chalky at first (after all, it has a mineral, zinc-based formula, rather than a chemical formula, which will inevitably leave a white cast), however, as I rubbed it into my skin it gradually blended in, matching my skin tone while cancelling out redness and making my skin look more uniform. I wouldn't say it provides tonnes of coverage (rather a sheer tint), so if you're wearing it on its own, you might want to go in with a concealer to cover any breakouts.

After

I will say that on the initial application, the formula feels exceptionally nourishing and hydrating on the skin. After a few minutes, it sinks in and leaves a dewy gleam. Once it has settled, it delivers a subtle coverage, but I did apply a little concealer on some acne scarring and redness in places.

The Verdict

Let me first say that I do like the premise of this sunscreen, and I actually do really like the formula. In fact, it is an exceptional sunscreen for those with dry skin. Because I have oily skin, I think this SPF is too rich for my skin type (sob). However, that's not to say that this is a bad sunscreen at all. I really see this working brilliantly for you if your parched skin craves long-lasting moisture throughout the day, or you want an SPF that doubles as a makeup primer.

It's very hydrating (I didn't need to apply moisturiser beforehand) and if you're particularly prone to dryness, this is a great moisturising primer underneath makeup to provide a dewy and plumped look all day long.

If you have oily or combination skin and prefer a matte finish, you might want to pass on this one. But if you love a dewy glow, you may find it's enough on its own without foundation to give you a healthy-looking glow.

My biggest piece of advice, however, is to try a tester before committing to the purchase. Why? As mentioned, there are four colour-correcting shades (ranging from Apricot, a deep burnt orange hue, to Sandy, a light beige) which each give the skin a subtle, colour-correcting tint. While I've not tried the two deepest shades, I will caveat here that I am sceptical about how suited any of these mineral sunscreens are for dark skin tones, as well as how stretchable each hue is. Similarly, the untinted version may also leave a white cast, so I'd urge you instead to take a look at our favourite SPFs for dark skin.

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