This French Beauty Brand Is So Underrated—These Are My Go-To Products

As a beauty editor, I am lucky enough to have tried hundreds of different beauty brands over the years. As much as I love trying new things out, there are definitely those brands that I go back to time and time again. Unsurprisingly, a lot of these are French. I don't know why, but there is something so good about French beauty. From unrivalled skincare brands to chic fragrances, I'm yet to try a French beauty product that I didn't like.

I'm sure you've all heard of Chanel, Vichy, La Roche-Posay and Dior, but in my opinion, there's one French beauty brand that is criminally underhyped. Yep, I'm talking about L'Occitane. Before getting into the beauty space, I'll admit that I didn't know much about the brand myself, but since getting my hands on some of the bestselling products, I have become fully obsessed. To find out more about why I love it so much and to shop my top picks, keep on scrolling...

A picture of French beauty products

(Image credit: @gracelindsay__ for Who What Wear UK)

Junior Beauty Editor, Grace Lindsay, is a big fan of French beauty brands.

What Is L'Occitane?

If you didn't know, L'Occitane is a French beauty brand that was founded in 1976 by Olivier Baussan. The brand has a wide range of products from skincare, haircare and bath and body. Based in Provence, the brand focuses on creating natural products and using sustainably sourced ingredients that when harvested, won't harm the environment or biodiversity.

What Makes L'Occitane So Good?

Not only does this brand work hard to be as sustainable as possible (L'Occitane is B-CORP and has commited to be net zero by 2050), but the natural formulas make these products feel so luxurious. From almond and shea butter to lavender and cherry blossom, all of these botanical ingredients have been selected because of their skin-loving properties. Plus, there are great options for sensitive skin which in my opinion makes this brand stand out amongst the rest. However, my favourite thing has to be the fragrances. Thank to the natural ingredients, every L'Occitane product I have tried smells incredible and they have gained me lots of compliments over the years.

The Best L'Occitane Products To Buy Now:

1. L'Occitane Almond Shower Oil

2. L'Occitane Almond Milk Concentrate

3. L'Occitane Overnight Reset Serum

4. L'Occitane Herbae Iris Pallida Eau de Toilette

5. L'Occitane Shea Butter Hand Cream

6. L'Occitane Lavender Foaming Bath

Shop More Bestselling L'Occitane Products:

Opening image: @juliesfi

Junior Beauty Editor

Grace Lindsay is the junior beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow.

As Who What Wear UK's junior beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season.