Shop Talk is a biweekly column dedicated to exploring the latest styles and trends to hit the internet. We'll sift through new arrivals to bring you the styles we’re loving, the trends gaining momentum, and the pieces you’ll want to see before they sell out.
This week's Shop Talk installation is taking a turn into the beauty and wellness world. While I normally write about apparel and accessories, I have just as strong opinions on this side of the shopping spectrum. Like many consumers, I've fallen victim to hype and gimmicky packaging over the years, so now I look at new beauty arrivals with a critical eye. Are the formulas effective? Will this bronzer actually apply like butter? Will this anti-bloat supplement reverse the damage of a night out followed by late-night Taco Bell? (The answer is probably not, in case you were wondering.) With summer knocking on our door, I'm eager to test out some new sunscreen, makeup, haircare, and wellness supplements. To see the most intriguing items that crossed my desk this month, keep reading.
Skin and Sun Care
Eadem
Sunsuede SPF 50+ Lightweight Sunscreen & Blurring Primer Stick
The exact makeup prep you need when the UV is high on a hot summer day.
PREQUEL
Lip Visor Sunscreen
This is the best lip SPF that I've tried, and I'm so excited about the shade expansion. It's glossy and hydrating, and best of all, it doesn't taste like sunscreen.
CYKLAR
Vanilla Verve Illuminating Body Oil
I don't want to go on a summer vacation without this body oil that smells like vanilla heaven.
EltaMD
UV Daily Hydration+ SPF 50
My dermatologist told me to start using EltaMD when I was 16, and since then, I haven't gone a summer without it. I love that the brand added hyaluronic acid to its OG formula for those of us with dry skin.
In honor of Skin Cancer Awareness Month, EltaMD is launching a limited-edition UV Daily Broad-Spectrum SPF 40 in collaboration with artist Lucy Kirk, while partnering with the Melanoma Research Foundation to donate one sunscreen unit for every purchase.
Dolce Glow
Lusso Self-Tanning Mousse
In case you dabble in self-tanning, this one comes highly recommended.
Cetaphil
Advanced Defense Serum
This new serum has every ingredient I look for in one product: hyaluronic acid, niacinamide, vitamin E, and antioxidants.
Cetaphil
Nourishing Oil to Foam Facial Cleanser
My dry skin can't handle makeup wipes, so this launch is very exciting for me.
PCASkin
Perfecting Neck and Décolleté
I'm turning 30 this year, which means it's officially time to pay attention to my neck.
PCASkin
Hyaluronic Acid Overnight Mask
After a long day in the sun, I know my skin will drink this up.
RATIONALE
#3 the Brilliance Tinted Serum Broad Spectrum SPF 50+
Rationale is a new-to-me brand, but I love how it advertises this tinted SPF as a skincare serum. Consider me intrigued.
Summer Makeup
Tower 28
Shineon Plumping Lip Jelly
I've been testing out this exciting new launch from Tower 28. It's plumping but not irritating, and it gives your lips a beautiful shine.
A new flavor just dropped, and I know this isn't the point, but it would taste great in a tequila cocktail.
Tiny Health
Adult Gut Health Test
If you're serious about getting your wellness in check this summer, this test is for you. It will help get down to the bottom of any inflammation or gut issues.
Natalie Gray Herder is a Senior Editor on the branded content team at Who What Wear. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.