Marc Jacobs Beauty Is Officially Back—I've Tested Every Product, and Here's What to Know

There's been a lot of big comebacks this summer. Capri trousers, wedge sandals, Zara Larsson... the list goes on. However, nothing has got me quite as excited as the return of Marc Jacobs Beauty.

Originally released in 2013 (and discontinued in 2021), the collection was defined by its sleek, glossy packaging and efficacious formulas that every beauty editor will remember fondly. (It was highly regarded as one of the best makeup brands on the market.) Now, Marc Jacobs Beauty is back for a 2026 revival, and surprisingly, to so many, it is a maximalist's dream. Fun packaging, bold colours and sensorial delights—I don't think I've ever felt such joy over a makeup collection before.

"This isn’t really a relaunch; it’s a new beauty collection developed with an understanding of the brand’s history," Marc Jacobs tells us. "We wanted to approach it with a fresh perspective and, years after the pandemic, look at it as an opportunity to create something entirely new."

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With seven brand new products to choose from, including bronzer, blusher and lipstick, it's safe to say that we are spoilt for choice. "Beauty is something you want; it's not something you need," adds Jacobs. "It's not something you have to have to present yourself to the world, but it's an opportunity to be creative, to express oneself, and to enjoy beauty."

I certainly enjoyed testing out the entire collection, so keep on scrolling for my full Marc Jacobs Beauty review.

The Best Marc Jacobs Beauty Products, Tried & Tested

1. Legally Bronze Bronzer

There's not currently a foundation or concealer in the Marc Jacobs Beauty collection, so after applying my usual base, I started with the Legally Bronze Bronzer. I think I let out what can only be described as a high-pitched squeal when opening this up, as it's probably the cutest bronzer I've come across. However, don't let the packaging distract from the hard-working formula. Designed to give a second-skin finish, this is one of the most natural-looking bronzers I've tried. It blends effortlessly, subtly warming the skin and adding a sun-kissed effect. It's a strong start, with the bronzer getting top marks from me.

2. Joystick Blush Stick

Everyone knows how much I love a blush stick, so I have very strict criteria when testing a new one. I'm pleased to say, the Joystick Blush Stick passed my test with flying colours. With ten fun and bold shades on offer, they don't appear to be for the faint-hearted, but you could definitely apply one sheer layer for an everyday look. I opted for the shade Hot Flush, a vibrant pink that I will be reaching for the entire summer. The pigmented formula impressed me immediately, and the creamy texture meant I could dab the product straight onto my cheeks and blend it out with my fingertips. Thanks to a cocktail of hydrating ingredients, it also created a gorgeous, plumping effect. Oh, and the packaging? Total joy, as the name suggests.

3. Born Star Cream-to-Powder Eyeshadow

I was very intrigued by the idea of a cream-to-powder eyeshadow, and it turns out it's just as good as it sounds. Not only does the velvety formula glide onto the lid, but it also delivers the most intense colour payoff in one swipe. There are a lot of statement metallic shades on offer, and as amazing as these are, for an everyday look, I opted for the shade On Brand, a matte brown tone. Since getting my hands on this buttery shadow, I'm finding it hard to use anything else. It's so easy to blend, lasts really well (although I do use an eyeshadow primer underneath), and the star-shaped packaging makes it a lot more fun to use than my usual eyeshadow palette.

4. Drawn This Way Longwear Eyeliner

I'll be honest, I usually favour a liquid eyeliner over a pencil, but this creamy, pigmented formula has converted me. Similar to the eyeshadow above, there are lots of fun shades available, from shimmery hot pink to cobalt blue, but I played it safe with a deep brown tone that complemented my eyeshadow. As soon as I applied this to the lid, I was shocked by how buttery it was. It was so easy to glide along the lash line, and the pigmented formula meant that my eyeliner was done in one simple stroke. Usually, I'd expect such a creamy formula to disappear throughout the day, but this waterproof, sweatproof and fade-resistant eyeliner is very long-lasting. Oh, and did I mention it's suitable for those of you with sensitive eyes? Marc has thought of everything.

5. Flashes Panoramic Volume Mascara

Mascara can be hard to get right, but this is an excellent all-rounder for both daytime and evening wear. I love that there are three shades available (black, brown and blue), and much like the eyeliner, each shade delivers a smudge-proof finish. Although it's not advertised as a lengthening mascara, I found that it added impressive height to my lashes, and the buildable volume means you can create a customisable finish. I know it will be in my makeup bag for many months to come.

6. Heart On Shine Lipstick

Of all the products I tried, this was the one that made me audibly gasp upon application. I have never come across a lipstick so creamy and hydrating that also delivers a gloss-like finish. Seriously, what has the brand put in this stuff? It's like magic, all mixed in with cherry oil and hyaluronic acid. There's a range of neutral and bold shades on offer, and each colour is buildable depending on your desired finish. It's the kind of formula that you can swipe on anytime, anywhere, and guarantee compliments. This gets a 10/10.

7. Beauty Money Shot Highlighter Gel

Last but not least, the Beauty Money Shot Highlighter Gel. This is a very unique, gel-like product that delivers a serious hit of shimmer to the skin. Whilst it's not something I would reach for every day, it's definitely one for when you feel like having fun with your makeup. You can apply it to your eyelids, cheekbones, lips and more to instantly take your look to the next level. Most shimmery products like this come in a powder format, which means a lot of fallout, but thanks to the water-based jelly formula, this highlighter gel adds a punch of glow minus the mess.

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We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.