42 Life-Changing Beauty Products I Discovered in My 30s


(Image credit: @lucywilliams02)

Forty-two may seem like a lot of beauty products to have discovered in my 30s, but I should point out that I turned 30 seven years ago, so that's a lot of time to try beauty products, especially when you're a Who What Wear editor. While I was certainly interested in beauty in my 20s, my best product discoveries have undoubtedly happened in my 30s, as I've grown more and more invested in protecting, improving, and enhancing my skin, hair, and nails as they age.

As I approach my 37th birthday, I'm proud to say that my skin is the best it's ever been and my makeup routine is the quickest it's ever been. Through plenty of trial and error in my 36.9 years, I've discovered dozens of products that I'm sticking with for the long term. Ahead, shop them for yourself so that you can start reaping the beauty benefits too.

Next up, 42 life-changing beauty products from Nordstrom, Net-a-Porter, and Violet Grey.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.