Okay, team, it's time for a little mid-December holiday shopping check-in. How's it going? While I encourage you to maintain your sanity by all means during this wild time, I also want to remind you that there are only a couple of weeks left until the big show. If you haven't started shopping yet, it's not too late! It is time to take action, though, and there are no better giving options than beauty gift sets to really get cooking on that shopping list.
I. Love. Beauty. Gift. Sets. Seriously, they're a passion of mine. Not only are they an easy intro to brands we're curious about, but they also make for the most thoughtful gifts (hence, the name). But, of course, all gift sets are not created equal. Among the many compelling reasons to buy them for ourselves and our loved ones, there are also a handful of traps these mini product collections often employ that make them unworthy of space in our lives.
As an editor who's seen just about every variation of gift set known to man, I consider myself particularly well equipped to spot these scams from a mile away. Ahead, read up on the five most common gift set traps and what to buy instead.
Trap #1: The More-Is-More Fallacy
We've all been fooled into falling for the idea that more is better. Sometimes our eyes play tricks on us, signaling to our brains that a set packed with dozens of products is the dreamy addition you've been waiting for. A good rule of thumb to keep in mind is the 70/30 rule: If you or the person you're shopping for wouldn't be interested in at least 70% of the included swag, then there's probably a smaller, more curated set that would better serve your intentions for giving it.
Trap #2: Blind Brand Loyalty
There's no crime in being a major fan of certain brands. We all have those connections to certain labels that stick with us for life. But, don't fall into the trap of buying a gift set just because of the brand name on the package. Really consider what's included in the collection and whether those items would go to good use.
Trap #3: More Packaging Than Product
Gift sets tend to have special packaging, signifying a seasonal theme. We're all about some gold leafing on the box, but we take serious issue with gift sets that employ highly unnecessary packaging, like extra plastic wrappings, boxes, and sectionals. Not only does this practice tend to be a coverup for the fact that there's not as much actual product inside that package as it seems, but it's just plain wasteful.
Trap #4: Questionable Value
The point of a value set is—you guessed it—to deliver some sort of value. If a set costs more than buying each of the products inside individually, then there's really no point in spending the extra coins just to have them neatly packaged together.
Trap #5: Sample Swindle
Samples are a wonderful way for consumers to get acquainted with a brand, which is why retailers like Nordstrom and Sephora routinely offer them… for free. If you're investing in a gift set full of testers, I'm sorry to tell you that you're doing it all wrong. Deluxe samples are about as small an item as you should pay for.
Now shop my favorite beauty gift sets for every beauty lover on your list:
Healthy hair, anyone?
Any haircare fanatic will appreciate this discovery set of French favorites.
I don't play games, but when I do, it's in the name of a good hair day.
While you're nursing some epic hangovers this holiday season, treat you hair to some TLC, too.
Snag this set for the pal who needs to relax this season.
Now, this is a set you'll probably want to keep for yourself. No judgment! You deserve nice things, too.
You really can't go wrong with Jo Malone.
I'm pretty sure heaven is scented with Boy Smells candles.
The natural beauty guru in your life deserves to spritz a new, clean fragrance in the New Year.
Is there anything better than a Herbivore bath set? I think not.
Get the salon manicure look at home with this collection of high-shine, long-lasting polishes.
A box full of nail tools to help you achieve the best at-home manicure of your life? Sold.
Discover your new favorite shade of nail polish with this set of 24 mini bottles.
Do you know someone who's constantly polishing on the go? She'll love this non-toxic set of essentials.
This soothing oil and textures jade roller are must-haves for combating indulgence-related facial swelling this season.
Trust me: The Glossier stans in your life want this.
This is the perfect collection of products to ward off the winter blues. Tone, hydrate, and soften your skin in three easy steps.
This is the perfect gift for that friend who swears she doesn't need to wear sunscreen everyday.
Before there was hangover brunch, there was hangover skincare.
This tried-and-true set of Caudalie classics will excite any true beauty lover on your list.
Brighten up that mug, just in time for the 2020.
When all else fails, French pharmacy favorites are always there to save the day.
Who doesn't love a classic Burt's Bees moment?
Give the gift of celebrity skincare favorites. This line is beloved by everyone from J. Lo to Victoria Beckham.
Your gua sha–curious comrade will be pleasantly surprised to open this chic set.
Kiehl's is always a good idea.
If you know anyone who's been toying with the idea of hopping on the Drunk Elephant train, this comprehensive set might just be the deciding factor.
Dewy skin is always in.
Whether you're shopping for a first time La Mer user or a superfan of the brand, this gift is sure to impress.
This is a dream kit for the Sephora lovers in your life, who are always down to try the latest and greatest in skincare.
Noni fruit and turmeric drive this range of brightening, purifying skincare favorites. Plus, they're totally clean.
Introduce a friend to this cool girl–approved line of clean cosmetics.
Even the girl who has everything will be impressed with this luxe box of makeup artist-approved clean beauty essentials.
This one's for the Little Monsters.
It's all about the eyes.
This luxe set is the perfect gift for anyone who believes that red lipstick and black mascara are the keys to life. (It's me… I'm anyone.)
With clear, pink, and bronze balms, this set is the only thing you'll need to create a naturally flushed and glowy face.
You can never have too much liquid eyeliner. (Especially when it's vegan and cruelty-free.)