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Natalie Gray Herder

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Senior Editor, Branded Content

Natalie Gray Herder is a Senior Editor on the branded content team at Who What Wear. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.

16 Luxury Accessories From NET-A-PORTER I've Been Patiently Waiting For

Sponsor Content Created With NET-A-PORTER

New season, new Alaia, Bottega, and Loewe.

By Natalie Gray Herder
Reporting Live From the Airport: 28 Fashion and Beauty Items I'm Bringing on Vacation

Feel free to copy my packing list.

By Natalie Gray Herder
I'd Clean Out My Closet Just to Make Space for These 20 NET-A-PORTER Arrivals

Sponsor Content Created With NET-A-PORTER

Spring trends galore.

By Natalie Gray Herder
Spotted: 3 Denim Styles New Yorkers Are Actually Wearing in 2025

Sponsor Content Created With Free People

And where to buy them for under $150.

By Natalie Gray Herder
I've Seen All I Need to See—These 28 Spring Finds From Shopbop and Banana Republic Can't Be Missed

This bag charm is actually… chic.

By Natalie Gray Herder
5 Brands Doing Valentine's Day Gifts Right, According to an Editor

For every love in your life.

By Natalie Gray Herder

The Resale Rundown: 3 Trends Spotted on Repeat During Fashion Month

Sponsor Content Created With eBay

And where to buy them.

By Natalie Gray Herder
Spring Is Closer Than You Think—Prepare With These NET-A-PORTER Arrivals

Sponsor Content Created With NET-A-PORTER

I'm starting with this Dôen dress.

By Natalie Gray Herder
I Love You, But I Love Me More: 20 Valentine's Day Gifts I'd Buy Myself

Sponsor Content Created With Free People

Silky sets! Taper candles! Journals!

By Natalie Gray Herder
SOS I Can't Stop Buying Coats—15 New Arrivals on My Radar

I've never met a jacket I didn't like.

By Natalie Gray Herder
I've Been Holding Out for "Worth-It" Purchases—These 30 Winter Arrivals Are It

Here's a peek at my winter wish list.

By Natalie Gray Herder
These 20 Cozy Pieces From J.Crew, Gap, and The North Face Are Giving Peak Winter Style

A guide to staying warm.

By Natalie Gray Herder

It Feels Like 8° in NYC Right Now—14 New Arrivals I'm Shopping to Stay Warm and Chic

Don't let the weather app scare you.

By Natalie Gray Herder
2025 Is the Year of Smart Investments—I'd Start With These NET-A-PORTER Arrivals

Sponsor Content Created With NET-A-PORTER

These are keepers.

By Natalie Gray Herder
I'm Ready to Talk 2025 Trends—Here's What Style Experts Recommend Buying

Sponsor Content Created With Stitch Fix

The color of the year is…

By Natalie Gray Herder