
Natalie Gray Herder
Natalie Gray Herder is a Commerce Editor on the branded content team at Who What Wear. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.
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Trust Me—Your Fashion Friends Want to Unwrap These 16 Gifts
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I know because I'm one of them.
By Natalie Gray Herder
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My NYC Winter Wardrobe Needs an Overhaul—67 Cute and Cozy Arrivals I'm Considering
Fleece! Faux Fur! Shearling!
By Natalie Gray Herder
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7 New Adidas Sneakers The Fashion Set Is Snatching Up Quickly
Fun colorways that are bound to sell out.
By Natalie Gray Herder
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Ask Any Fashion Editor What They Want, and There's a 99% Chance It's From NET-A-PORTER's Gift Edit
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Picky fashion person–approved.
By Natalie Gray Herder
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3 Activewear Looks Keeping a New Yorker Warm During Her Winter Workouts
Sponsor Content Created With FP Movement
Embrace the art of layering.
By Natalie Gray Herder
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Gift Shopping Has Never Been Easier—Shop Our Curated Guide From Bloomingdale's
Sponsor Content Created With Bloomingdale's
Gifts for the whole family.
By Natalie Gray Herder
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Nordstrom Does It Again—30 Under-$350 Holiday Gifts I'm Ready to Wrap
Cool items for everyone you love (dogs included).
By Natalie Gray Herder
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Achieving My 2026 Wellness Goals Starts With This Black Friday Sale
Sponsor Content Created With Ritual
Shop these editor-favorite supplements.
By Natalie Gray Herder
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Do You Have a Picky Fashion Friend? Here Are 69 Gift Ideas I Think They'd Love
Take it from a fellow picky fashion friend.
By Natalie Gray Herder
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If Your Friend Loved Staud's Tomato Bag, Chances Are They'll Also Love These 20 Holiday Gifts
A gift guide for the foodie in your life.
By Natalie Gray Herder
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I've Been Wearing Gap Knits Since I Could Walk—These Stylish Arrivals Are Why I Stay Loyal
Sponsor Content Created With Gap
They make excellent gifts too.
By Natalie Gray Herder
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Celebrities and Fashion People Can't Get Enough of the Coach Tabby Bag, and Neither Can I
Sponsor Content Created With Coach
Too many cute styles and colorways to choose from.
By Natalie Gray Herder
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Our Top Holiday Gifts of 2025
Sponsor Content Created With eBay
Plus our surprise gifts to each other.
By Natalie Gray Herder
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From Downtown to Midtown, Fashion People Are Carrying the Coach Brooklyn Bag to Work
Sponsor Content Created With Coach
The Coach Brooklyn Bag is worth all the hype.
By Natalie Gray Herder
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WWW Curates: Boden's Cozy Holiday Collection
Sponsor Content Created With Boden
All the sweaters you could dream of.
By Natalie Gray Herder