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Natalie Gray Herder

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Senior Editor, Branded Content

Natalie Gray Herder is a Senior Editor on the branded content team at Who What Wear. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.

I'm Totally Here for These 4 Unexpected Spring Trends From SSENSE

Sponsor Content Created With SSENSE

See what they're replacing.

By Natalie Gray Herder
Here's Every Runway-Inspired Item on Our Spring Shopping List

Sponsor Content Created With eBay

From our eBay cart to yours.

By Natalie Gray Herder
The Coach Tabby Is the Bag Fashion People and Celebrities Love to Wear During Festival Season

Sponsored by Coach

It's comfortable enough for all-day wear.

By Natalie Gray Herder
I Swapped NYC for a Tropical Destination—3 Easy Free People Looks I Brought With Me

Sponsor Content Created With Free People

Perfect for mixing and matching.

By Natalie Gray Herder
Fashion Week Just Confirmed These Spring Trends—I Already Found Them at NET-A-PORTER

Sponsor Content Created With NET-A-PORTER

Military jackets! Tassels! Fringe!

By Natalie Gray Herder
There's Nothing I Love More Than a Fresh Batch of NET-A-PORTER Arrivals—Here Are 12 Must-See Finds

Sponsor Content Created With NET-A-PORTER

New finds from Valentino, Saint Laurent, and more.

By Natalie Gray Herder

I've Seen It All—the Coach Brooklyn Bag Is the Best Under-$500 Style for Spring

Sponsored by Coach

My review is in.

By Natalie Gray Herder
From Striped Knits to Suede Accessories, Here's a Taste of the Newest Spring Finds From Madewell, SSENSE, and More

Easy, versatile wardrobe additions.

By Natalie Gray Herder
Reporting Live From Fashion Week: Our Takes on the Most Talked About Collections and Trends to Shop Now

Sponsor Content Created With eBay

What's in and what's out.

By Natalie Gray Herder
New Season, New Wish List: The 12 Nordstrom Buys Perfect for Spring

It's time to refresh that wardrobe of yours.

By Natalie Gray Herder
If I Had an Unlimited Budget for Spring Shopping, I'd Buy These 16 Items From SSENSE

Sponsor Content Created With SSENSE

New-in finds from Róhe, BY FAR, Tonywack, and Jil Sander.

By Natalie Gray Herder
Behind the Scenes at the Express Fashion Week Suite: 3 Editor Looks You Can Shop Now

Sponsor Content Created With Express

From the suite to the streets.

By Natalie Gray Herder

30 $100-and-Under Nordstrom Arrivals Editors Are Snatching Up for Spring

Sponsor Content Created With Nordstrom

All things frilly and feminine.

By Natalie Gray Herder
From Bags to Beauty, These Are The Best 36 Spring Arrivals of the Week

Only a few weeks until Spring is here.

By Natalie Gray Herder
16 Valentine's Day Gifts for People Who Love All Things Romantic, Lacey, and Frilly

Hair accessories, matching lace sets, and more.

By Natalie Gray Herder