
Natalie Gray Herder
Natalie Gray Herder is a Senior Editor on the branded content team at Who What Wear. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.
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30 $100-and-Under Nordstrom Arrivals Editors Are Snatching Up for Spring
Sponsor Content Created With Nordstrom
All things frilly and feminine.
By Natalie Gray Herder
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From Bags to Beauty, These Are The Best 36 Spring Arrivals of the Week
Only a few weeks until Spring is here.
By Natalie Gray Herder
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16 Valentine's Day Gifts for People Who Love All Things Romantic, Lacey, and Frilly
Hair accessories, matching lace sets, and more.
By Natalie Gray Herder
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I Love a "Basic Outfit, Cool Accessories" Look—32 Arrivals That Match the Vibe
Newness from Madewell, NET-A-PORTER, and more.
By Natalie Gray Herder
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16 SSENSE Arrivals Making Up the Majority of My 2026 Designer Wish List
Capsule wardrobe, but make it fun.
By Natalie Gray Herder
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I'm Seriously Impressed By These 24 Winter Arrivals From Shopbop, J.Crew, SSENSE, and Quince
New-in cashmere, coats, and coveted accessories.
By Natalie Gray Herder
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Leopard! Zebra! Snake! 10 Bold, New Adidas Colorways Destined for Sold-Out Territory
The leopard-print Japan shoes need to be mine.
By Natalie Gray Herder
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No Doubt, Street-Style Celebs Will Wear These 16 NET-A-PORTER Arrivals in 2026
Including the coveted Saint Laurent quarter-zip.
By Natalie Gray Herder
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Mark My Words: Every Stylish Dresser Will Wear These Abercrombie & Fitch Jeans in 2026
Grab these under-$100 favorites here.
By Natalie Gray Herder
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I Told My Winter Wardrobe to Take a Hike When I Saw These Free People Arrivals
Rollneck sweaters! Balaclavas! Birkenstocks!
By Natalie Gray Herder
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No One Turns Out a Holiday Party Look Better Than NET-A-PORTER—See For Yourself
Straight off the runway finds.
By Natalie Gray Herder
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Free People's Latest Collection Is Exactly What I Want to Wear This Winter
Sponsor Content Created With Free People
Boots included.
By Natalie Gray Herder
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From My Brooklyn Closet to Yours: 3 New Yorker–Approved Winter Outfits to Shop Now
Sponsor Content Created With Nordstrom
Surviving the cold in style.
By Natalie Gray Herder
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30 Fashion and Beauty Arrivals Inspiring My Holiday Outfit Moodboard
For the office holiday party, NYE, and every event in between.
By Natalie Gray Herder
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Trust Me—Your Fashion Friends Want to Unwrap These 16 Gifts
Sponsor Content Created With SSENSE
I know because I'm one of them.
By Natalie Gray Herder