10 Holy-Grail Beauty Products the Creator of Vintner's Daughter Uses Every Day

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(Image credit: Courtesy of Vintner's Daughter)

Maybe it's just the nosy product hoarder in us, but there's an inescapable thrill we experience whenever we have the opportunity to sneak a peek into the beauty routines of our favorite beauty experts. From celebrities to makeup artists to fellow editors, we don't discriminate.

However, certain people hold unique intrigue due to the nature of their role within the beauty world. Take April Gargiulo, founder of cult skincare brand Vintner's Daughter. Up until last month, when the Active Treatment Essence ($225) became available, the brand had one product to its name—its Active Botanical Serum ($185)—yet it still somehow managed to amass a cult following.

You can read all about the brand and each of the two lust-worthy products here, but essentially, Vintner's Daughter is the skincare equivalent to a mystical fountain of youth, boasting a dedicated genesis of uncompromising formulas that are multi-correctional, performance-driven, 100% active, made from the finest ingredients in the world, and totally safe.

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With that commitment to high-standard quality in mind, we haven't been able to calm our curiosity as to what the rest of Gargiulo's beauty routine looks like. Sure, we know her basic skincare routine is comprised of a cleanser followed by her brand's the Active Treatment Essence and Active Botanical Serum, but what about her hair? What about her makeup? What about her signature scent?

Considering her self-professed love for "old-world luxury," we had a hunch Gargiulo's beauty routine would be covetable and gorgeous, while still following the simple aesthetic Vintner's Daughter is known for. And after asking Gargiulo to reveal her favorite go-to products, our hypothesis has proven correct.

"For someone in the beauty world, I'm very uncomplicated in my approach to a daily beauty ritual," she reveals. "I don't have time for a 10-step routine, so although it may be simple, I don't compromise results in any way. I expect a lot from everything I use. That same philosophy is at the heart of Vintner's Daughter. We only create products that add incredible value to our customers' lives through uncompromising quality, unparalleled performance, and complete safety."

From a unique Japanese perfume balm to nightly rituals involving microcurrents and light therapy, we got the full scoop from Gargiulo herself in her own words. Curious? Keep scrolling for her complete beauty protocol.

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"I'm very simple when it comes to makeup, but Rye Beauty (coming soon!) makes a brow gel that I always use and love. It sets everything in place, but isn’t flaky or shiny. The founder is called the 'Brow Whisperer.'" 

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.