H&M Is Really Good Right Now—30 Anti-Trend Finds You'll Wear Forever
Contrary to what the name implies, you don't have to spend a lot to pull off the quiet luxury look. In fact, I was recently doing some shopping on H&M's website when I realized that the brand has so many timeless, chic pieces. Plus, its prices are unbeatable. It's a win-win for the shopper who's allergic to anything overly trendy but also doesn't want to spend a fortune on a wardrobe that looks luxe. I find it hard to resist completely filling up my cart when I'm on the website.
To pull off the anti-trend look, I'm shopping for rich-textured staples, like lush sweaters and wooly coats, in mostly neutral hues. (Though, I'm always a fan of adding a pop of color.) H&M also has a surprisingly underrated selection of accessories, and I'm always partial to adding a pair of sculptural earrings or kitten heels to make a look feel a bit dressier with next to no effort. I also wanted to make sure to include plenty of outerwear in my hunt for quiet-luxury-inspired pieces since a structured coat or a sparkly cardigan can take a jeans-and-a-tee outfit to the next level.
Ahead, you'll find 30 of the hidden gems I'm currently considering adding to my cart from H&M. Believe it or not, none are over $100, and many are under $50—refreshingly affordable. Now, you, too, can ditch anything overly trendy and stock up on stylish pieces you'll want to wear for the long-term.

-
H&M Just Dropped a $40 Version of The Row's Winter Flats I Keep Seeing on Chic New YorkersA sellout is imminent.
-
I'm a Senior Shopping Editor—29 Pieces I'm Eyeing Ahead of Black Friday That Will Get You Envious Stares and ComplimentsThese are guaranteed to elevate your wardrobe.
-
Yes, Chic Outfits Will Happen With These 32 New Items From Zara, J.Crew, COS, and H&MElevated knits, trend-forward outerwear, and more.
-
H&M's Highly Anticipated Glenn Martens Collaboration Is Finally Here—Shop Before It Sells OutInspired by Y/Project.
-
Here Are the Sweaters You Should Be Shopping at Zara, H&M, and COSThe only sweater guide you need this season.
-
These Under-$80 H&M Items Are Giving Elevated Countryside ChicExpensive-looking finds ahead.
-
Forget What You've Heard—Ankle Boots Are Still In, and This Expensive-Looking (But Just $50) Pair Is ProofGrab them before they're gone.
-
I Need New Eyeglasses—These Are the 30 Cool-Girl Pairs I'm ConsideringLooking for a new signature look?

