I Found 5 Major Fall 2023 Trends Sitting in the Amazon Prime Day Sale
Whether you are steeped in what is happening for fashion this summer or are looking forward, one thing is certain—fall 2023 fashion is soon approaching, so now is the time to think ahead to the upcoming season. While we've already reported on the most noteworthy trends to know from the fall/winter 2023 runway collections, now is high time to add the top items to your closet, as we're in the midst of the biggest sales of the year. Among them is Amazon Prime Day—a two-day event spanning from July 11 and 12 that includes many of the most unmissable deals of the season.
If you're an early adopter, you'll want to look to the major fall 2023 trends that are sitting on Amazon. They include everything from the big, chunky statement earrings that will only get bigger as we reach the upcoming season to the color that is set to take over. Ahead are the best fall shopping finds to add to your cart from the Amazon Prime Day sale.
Big, Chunky Earrings
If there is one jewelry piece to add to your wardrobe now, it's a great pair of chunky earrings. The piece was everywhere in the fall/winter 2023 collections, from Ferragamo to Versace, and has already taken hold on the fashion set, but its prevalence on the runways cements its longevity.
Wearability
Easy, wearable pieces were one of the most talked-about trends from the fall collections overall, which means great basics are officially more in demand than ever. Beeline to great tank tops, classic jeans, cashmere, and all of the other well-made staples out there.
Red-Hot
The color for fall is, undeniably, red—specifically a shade of hot, fiery red that feels particularly fresh. There is no wrong way to wear it, so anything from leather gloves to baguette bags to tights is fair game.
New Prep
Prep fashion is back, everyone. This time around, it feels less formal and more playful. Pieces like ballet flats and polos have already taken hold of the fashion set and will only continue on their upward trajectory.
'90s, Continued
Nineties fashion is hardly new. After all, it has been referenced and brought back into the fashion space time and again. The particular cool of '90s minimalism, however, seems to pervade and feels more relevant than ever for fall 2023 in the form of pieces like sleek sunglasses and leather outerwear.
Next: The 2023 Swim Report Has Arrived—Here's Every Major Trend to Know
Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.
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