I'm an Editor With Fancy Taste—These 24 Amazon Homeware Buys Tick the Boxes

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(Image credit: Phill Taylor for Who What Wear)

Don't get me wrong, I adore investing in clothes, shoes and bags, but when it comes to this October 2023 Amazon Prime Big Deal Days, I'm going to be all about the chicest interiors purchases. I moved into a new house a couple of years ago and it's been a slow but steady (read: frustrating) process of gradually overhauling every room. Some areas have been repainted and furnished, but I'm still lacking a lot of those extra details and finishing touches that can make a house feel like a (stylish) home. Not only that, but when you're investing in boring things like roof repairs or replacement dishwashers, it's the little luxuries like a great steamer or a game-changing air-fryer that actually get left until very last, or never at all. Which is why I'm making sensible homeware-related purchases for the last of Amazon's Big Deal Days.

First things first though, you'll want to make sure you're signed up for an Amazon Prime account here. It's free for 30 days so you can access all the benefits of the Big Deal Days discounts without shelling out a penny (just remember to cancel before the 30 days is up if you don't want to pay the monthly fee going forward). When does this Prime Day end, you ask? Well, it's live until 23.59pm BST on 11 October, 2023.

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(Image credit: Phill Taylor for Who What Wear UK)

I have the wardrobe and the clothes… now I just need the storage solutions and those final home decor buys.

Depending on your interiors taste or ambitions for your home (whether rented or owned), there's a surprising volume of interesting finds to discover on Amazon. You can use the platform to search for smart little inventions that make a difference to your everyday—seriously, velvet hangers will tidy up the wildest of wardrobes (and you can see how heavily I rely on them in the image above)—through to more luxe, indulgent buys that tap into a particular aesthetic.

There's plenty on offer for the minimalist, purist or those who subscribe to a neater, Mari Kondo-esque way of life: chic storage options that look like they've come out a futuristic hotel room, neutral-hued velvet cushion covers that I can imagine in Soho House, or a classic Scandi-looking stove-top coffee maker are all worth checking out if that's your stye inclination.

For the maximialists out there (and that's me), a Berber-style rug, vibrant velvet sofa, standout floor lamp and more can all be discovered with discounts today. Whatever you lean towards, if you're looking to invest in making a few effective tweaks to your home interiors, now is a good time. 

Keep scrolling to see the top Amazon Prime Day homeware buys for October 2023, as chosen by this very fussy editor. And don't forget to sign up for that free Prime trial so you can reap the discounts. 

Next Up: I’m a Shopping Expert—These Amazon Prime Day Fashion Deals Will Sell Out First

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.