We've written a ton about quiet luxury and "bougie auntie" aesthetics over the last few months. Whether it's breaking down Sofia Richie Grainge's beauty routine or recommending the best timeless wardrobe pieces to invest in, the Who What Wear editors are no strangers to the refined, elevated ways of dressing that go hand in hand with the trend cycle nowadays. While you may think being rich is about monetary value, frankly, it's a state of mind—some of the best things you can buy for your closet and beauty routine to make you feel luxe are coming in well under $100.
From today, October 10, to October 11, some of our editors' favorite foolproof luxe finds are on heavy discount thanks to Amazon Prime Big Deal Days. From ultra-cozy cardigans to TikTok-viral lip glosses, these 30 finds are sure to make you feel extra expensive (without, well, actually being expensive). Don't believe me? Scroll and see for yourself.
I'm on the floor.
I gasped.
So chic styled with a simple white tee and straight-leg jeans, like above.
Hailey Bieber–approved.
The minimalist, chic bag everyone needs under their shoulder.
Levi's best-selling jeans are back and on sale.
Stepping into my Rory Gilmore era with this adorably oversize knit.
A black silk skirt goes with everything.
I think I need this mini bag.
Keep your toesies warm this fall and winter.
I can never say no to a well-priced blazer.
For the friend who's constantly losing their earrings (read: me).
This crisp white button-down is such a good investment piece.
I'll say yes to this entire cozy stiuation.
French women everywhere would definitely copy you if you bought this elevated cardigan.
Don't skip out on the footwear deals this Amazon Prime Big Deal Days.
The perfect base to layer fall outfits with.
I keep seeing gray sweaters everywhere, and I have a sneaking suspicion they're a rising trend.
This soft maxi looks exactly like another one I have for a fraction of the price.
This bag comes in so many chic colors.
Rich people everywhere love a glossy, moisturizing lip balm, and all of our editors stand behind this one from Laneige.
I've never met a pair of flared leggings I didn't immediately want.
Okay, Amazon. I see you.
A leather belt is my key to making any pair of jeans look 10 times more expensive than it actually is.
Consider me sold.
Ultra trendy.
If you're going to splurge on any luxury beauty product to feel like a cool nepo baby, let it be thee face wash to end all face washes: the Sulwhasoo gentle cleanser.
I need this in every color stat.
Your loungewear should make you feel ultra bougie too.
Surprisingly, this bodysuit is another amazing base layer when it comes to fall outfits. All you need to do is throw on a slouchy knit sweater, and you're good to go.
-
It's Officially a Butter-Yellow Summer—27 of the Chicest Finds at Zara, Nordstrom, and J.CrewFashion people love this color trend.
-
This Nordstrom Rack Sale Has So Many Cool-Girl Essentials—These 25 Finds Are the StandoutsAn extra 20% off? Yes, please.
-
The Classic Hero Piece That Fashion People Reach For All Summer LongSomething for every personal style.
-
If a NYC Fashion Person Were Scrolling Through Amazon, They'd Buy These 27 BasicsOnly the best of the best.
-
Reformation Is Having a *Secret* Sale—23 Items I'm Rushing to Buy Before They Sell OutJoin me.
-
I've Lived in NYC, L.A., and Boston—Here's Everything I Think Is Chic for SummerShop the highly curated list.
-
The Perfect $16 Tank Top and More Zara Items I'm Texting Everyone I Know AboutElite finds.
-
The 30 Items That Will Define Style in Summer 2025Gotta catch 'em all.
