These Always-Expensive Beauty Products Are Temporarily Cheap on Amazon Right Now
In case you missed it, Amazon is holding a major sale right now. No, it's not Amazon Prime Day; it's something new called Prime Big Deal Days. We have to admit that the premise is basically the same—we're getting major discounts on some of our favorite beauty products. Because we take these sales seriously, we've scoured the site, taking note of only the biggest deals.
Translation? We found the always-expensive beauty products that are temporarily cheap during the two-day-long sale. While the word "expensive" is subjective, we're counting anything we consider to be a little more luxe than other products on the market. From an editor-favorite curling iron to a sweet floral fragrance, keep scrolling to see the 16 best beauty deals to shop now. You can thank us later.
Act+Acre is a leading brand in scalpcare. This serum uses Swiss apple stem cells to protect hair follicles and prevent premature hair thinning and shedding. At the same time, bamboo and pea extracts hydrate the scalp and support collagen production for denser hair.
This lash serum works wonders to add density and volume to lackluster lashes. For proof, see these epic before-and-after pictures.
We're big fans of every single Vegamour product we've tried, but this hair serum is elite. The formula will make a visible difference in the density of your hair—seriously. For proof, check out these before-and-after pictures. You definitely should not miss out on this major discount.

Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.
-
Not Snakeskin, Not Croc—These Two Underrated Animal Prints Are Quietly Staging a Fashion CoupFrom J.Crew to Khaite.
-
These $50 Old Navy Zipped Boots Are Just as Chic as the $1500 Pair I Have Been Coveting Since Last WinterThey're on sale for $30 right now.
-
25 Elevated Basics Worthy of a Fashion Person's Closet From Gap, Banana Republic, and Old NavyWho's in need of closet refresh?
-
My Friends Love Reformation—I Sent Them 31 Gorgeous Picks I'm Eyeing Right NowOne of each, please.
-
My Mom Only Shops Affordable Fashion—I Sent Her These 27 Chic, Rich-Looking Nordstrom FindsEverything is under $150.
-
H&M Just Dropped a $40 Version of The Row's Winter Flats I Keep Seeing on Chic New YorkersA sellout is imminent.
-
I'm a Luxury Fashion Exec—Here's How I Use Amazon to Find the Best Holiday GiftsAnd all of a sudden my cart is full.
-
The 30 Items Set to Define Winter 2025 FashionWhat to buy before the temperatures drop.
