These Always-Expensive Beauty Products Are Temporarily Cheap on Amazon Right Now

In case you missed it, Amazon is holding a major sale right now. No, it's not Amazon Prime Day; it's something new called Prime Big Deal Days. We have to admit that the premise is basically the same—we're getting major discounts on some of our favorite beauty products. Because we take these sales seriously, we've scoured the site, taking note of only the biggest deals.
Translation? We found the always-expensive beauty products that are temporarily cheap during the two-day-long sale. While the word "expensive" is subjective, we're counting anything we consider to be a little more luxe than other products on the market. From an editor-favorite curling iron to a sweet floral fragrance, keep scrolling to see the 16 best beauty deals to shop now. You can thank us later.
Act+Acre is a leading brand in scalpcare. This serum uses Swiss apple stem cells to protect hair follicles and prevent premature hair thinning and shedding. At the same time, bamboo and pea extracts hydrate the scalp and support collagen production for denser hair.
This lash serum works wonders to add density and volume to lackluster lashes. For proof, see these epic before-and-after pictures.
We're big fans of every single Vegamour product we've tried, but this hair serum is elite. The formula will make a visible difference in the density of your hair—seriously. For proof, check out these before-and-after pictures. You definitely should not miss out on this major discount.

Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.
-
Suki Waterhouse Talks to Her Clothes and Thinks They Gain Special Powers When You Wear Them Again and Again
The singer and actress stars in Free People’s latest campaign.
-
Cozy Cashmere! Sleek Suede! Dark Denim! 32 Affordable Fall Pieces You’d Find In A Wealthy Person’s Closet
Oh, did I mention they're under $250?
-
Whoa, Everything Is on Sale at Madewell Right Now—Some of These Chic Items Rarely Get Discounted
At 30% off, these are bound to sell out.
-
I Work in Fashion—These Are the 10 Fall Investment Pieces I *Know* Are Worth It
See what made my list.
-
My Mom Only Shops Affordable Fashion—I Sent Her These 27 Chic Rich-Looking Pieces for Fall 2025
Everything is under $100.
-
Wait, J.Crew Is 30% Off Sitewide Right Now—These Are the Chic Fall Pieces in My Cart
The fall 2025 collection is so good.
-
It's the Last Chance to Shop Reformation's Sale—Up to 70% Off
It's selling out fast.
-
My Mom Only Shops at T.J. Maxx and Marshalls—Here's What She Sent Me to Buy for Fall 2025
She had me at under-$100 Uggs and Levi's.
-
The New Elite Way to Shop Is Off the Grid and Invite Only
If you know, you know.
-
I Just Started Investing—31 Chic Pieces That Will Have Me Dressing the Part
Effortless and elevated is the goal.