Okay, I'll admit it: I was shamefully late to the game in terms of discovering that Amazon had become a legit spot for fashion finds. I mean, fleece-lined leggings and 10-piece packs of gym socks? Sure! But let it be known that the e-tailer is also home to more classic, luxury, and contemporary designer brands than you even realize as well as all the low-key fashion finds we rely on to complete our looks. The brands that are available on the site range from Levi's, Rolla's, and Rag & Bone to Ganni, Staud, and Anine Bing. I'm talking about truly exceptional jeans, vegan-leather pants, mock-croc accessories, editor-favorite sneakers, affordable gold jewelry… and that's not even starting on all these great knits.
My usual curation of 20-or-so picks just didn't quite seem like enough to really stress this point, so I present to you no fewer than 99(!) Who What Wear–worthy fashion items you can snap up on Amazon right this second and have delivered to wherever you happen to be hunkering down for the holiday season. Let's start with everything I'm wearing here. Happy scrolling!
I actually did not know you could buy this staple Staud bag on Amazon until a few weeks ago.
These excellent V-neck sweaters are hiding in the menswear section.
No words for how much I love these jeans.
Note: There is a lot of affordable vintage-vibe gold jewelry lurking on Amazon.
We love Parisian brands almost as much as we love eco-friendly fashion, so Veja is obviously highly coveted.
These are not exactly pictured above, but I can assure you they are there.
And now, the best $50 handbag on the internet.
We'll all be wearing these Staud mules until further notice.
The fashion set will always be here for Levi's Wedgie jeans.
I did it. I found the perfect boots.
Please remember that lug-sole boots make all Ganni dresses instantly trans-seasonal.
This is a steal.
Oversize cashmere turtlenecks make me feel like I read my New Yorker subscription every week instead of just adding them to the pile on the coffee table.
Vintage-inspired kicks at a particularly good price.
So many stylish loungewear sets hiding on Amazon at prices that can't be beat.
Let me introduce into evidence "Exhibit B."
The perfect boots with the perfect heel.
Everyone deserves a statement sweater.
I'm a big fan of New Balances. I'm an even bigger fan of these sneakers.
This plus raw-edge jeans make for polished looks that are very chill.
Always on the hunt for unique little details.
A forever staple.
Uggs always make the best gift.
A fashion-set staple.
Now these are cool shades.
This beyond-soft sweater is available from XXS to 3X. Great by itself—even better layered over a turtleneck.
The new neutral.
These are most definitely on many wish lists.
This. Coat.
Chunky enough to make a statement.
Still the skinny jeans.
The '90s called—they were looking for this incredible Tommy Hilfiger layer (that also comes in white and navy).
They also asked about these little Calvin Klein sandals.
Very après-ski.
Après-ski plus attitude.
These look expensive.
The perfect deconstructed denim to pair with polished staples.
Boots that make your whole outfit.
It's a look, okay?
Always looking for a good shacket.
It's the time of year to remember that Rag & Bone accessories make great gifts.
A jewelry piece anyone will appreciate.
Pink boots. Just saying.
Amazon is a whole new world of huggies. Do not begin this search unless you're prepared to go down the rabbit hole.
Good for stretching, great for sleeping.
Adorable.
An option for those who are into saturated shades.
Just a low-key, very cool bag for under $50.
If you're not yet convinced that Amazon is the home of all great denim, perhaps these will do it.
Australian activewear brand P.E. Nation is a big deal among the fashion set, and for good reason.
Elevated tie-dye can take some hunting down.
I promise I'll take these off… eventually.
Everyone's favorite tote.
Take it from me: These ribbed bodysuits are $20 extremely well spent.
Such a good color.
Leather pants have become a staple.
Here for anything with substantial tread.
Added to every editor's pile of warm sweaters.
An exceptionally good tank. Don't sleep on the olive and nude colorways.
Do I trust a brand called London Fog to make a trench? Yes.
The perfect crop.
Leather jacket meets denim jacket.
PSA: There's a lot of good cashmere on Amazon.
Perfect for virtual yoga classes at home if you're a "camera on" kind of person.
At this point, I genuinely don't know anyone whose wardrobe doesn't include at least one pair of cowboy-style boots.
Never underestimate a simple white cardigan.
An essential part of any fashion girl's uniform.
These luxe sweatpants are an A+ gift.
These are mega comfy.
Perfection.
No such thing as too many pajama sets.
The best winter coat.
Holiday-ready.
Very good over jeans.
The one coat you will always pack. (You know, when we start going places again.)
Solid&Striped is reminding everyone that the brand does more than just great swimwear.
The puffer jacket to end all conversations about puffer jackets.
Correct, these would be the Ray-Bans you've seen all over Instagram the past few summers. (Remember summer? Sigh.)
Hello, dream bag.
My love of shackets knows no bounds.
Still the crème de la crème of tights and stockings.
This sweater deserves a moment.
Just more good jeans.
An Aussie influencer friend put me on to this much more affordable version, dubbed their "thrasher pair," that is safe to throw into handbags with rogue keys and place lens down on coffee tables without worrying about scratches. They come with a bonus round pair and a handy little screwdriver for tightening the arms.
Still extremely sold on Levi's sherpa-lined denim jackets.
I highly recommend owning a pair of tailored, relaxed-fit pants that make you look like you have your life together.
More excellent loungewear I stand by.
This classic coat will see you through many winters to come.
Name a Veja sneaker style we don't love.
We've all learned that Amazon is the place to go for a puffer moment, right?
Forever on the hunt for a sweaterdress.
Just a little mod.
Can't say no to shearling shoes.
Or a plaid jacket.
Leggings that will make you want to work out.
Madewell on Amazon? It's true.
This dress is so good with knee-high boots.
Again, Amazon truly is a treasure trove of great knitwear. That's great news, considering this is the year of the cardigan.
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