Amazon Is Selling These Fashion-Girl Brands for the First Time Ever

Amazon Fashion is doing something major to support American fashion designers that have been impacted by the COVID-19 pandemic. This week, it launched Common Threads with Vogue x CFDA to support A Common Thread, a fashion fundraising initiative that Vogue x CFDA launched in April. Common Threads is a digital storefront on Amazon where you can shop both well-known and emerging small- and medium-size American fashion brands for the first time on Amazon. The retailer is lending its vast resources and services to the brands to offer support and reach Amazon's customer base, and it's donating $500K directly to A Common Thread as a show of support to the fashion industry.

Among the designers are quite a few Who What Wear favorites, including Brock CollectionBatsheva, Krewe, Danielle Frankel, and 3.1 Phillip Lim, to name a few. Amazon makes the storefront easy and fun to navigate, dividing it up by designer and relevant categories, such as Stay at Home and Summer Vibes. Keep scrolling to shop some of our favorites from Amazon Fashion x Vogue's Common Threads with a click of a button.

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(Image credit: Amazon/Common Thread)

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Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.