Amazon Is Selling These Fashion-Girl Brands for the First Time Ever
Amazon Fashion is doing something major to support American fashion designers that have been impacted by the COVID-19 pandemic. This week, it launched Common Threads with Vogue x CFDA to support A Common Thread, a fashion fundraising initiative that Vogue x CFDA launched in April. Common Threads is a digital storefront on Amazon where you can shop both well-known and emerging small- and medium-size American fashion brands for the first time on Amazon. The retailer is lending its vast resources and services to the brands to offer support and reach Amazon's customer base, and it's donating $500K directly to A Common Thread as a show of support to the fashion industry.
Among the designers are quite a few Who What Wear favorites, including Brock Collection, Batsheva, Krewe, Danielle Frankel, and 3.1 Phillip Lim, to name a few. Amazon makes the storefront easy and fun to navigate, dividing it up by designer and relevant categories, such as Stay at Home and Summer Vibes. Keep scrolling to shop some of our favorites from Amazon Fashion x Vogue's Common Threads with a click of a button.
Shop Our Picks
This brand is a favorite of all the cool-girl celebs.
A big upgrade from all those drugstore scrunchies hiding in our drawers.
Danielle Frankel is the coolest bridal designer on the scene right now, and this shirt is a dream.
Consider these a worthy investment as you'll wear them year after year.
This is perhaps the most beautiful tweed jacket we've ever seen.
Ruching and toe rings: two of the biggest summer shoe trends you can buy this year.
A stunning addition to your bedside table, desk, or coffee table.
The perfect cashmere sweater for summer, hands down.
Just imagine how chic this would look with high-waisted denim shorts.
Next up, 41 stylish Amazon items you won't regret buying.
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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