Like many, I started out the year with a bunch of New Year's resolutions. And while a couple of them have already fallen off my list, I've managed to stay true to two very important goals: Shop less often, and shop more consciously. I've been hitting my local thrift store more frequently, buying things off of friends, and noticing the materials that actually go into what I'm buying so I can invest in quality pieces. And it's as if Amazon knew exactly what I was up to because weeks into my more sustainable shopping excursion, it announced the launch of its latest brand: Amazon Aware. The new collection is an assortment of carbon-neutral fashion, beauty, and home products at a surprisingly affordable price point. I'm partial to the apparel (of course) and have already added a few laid-back and comfortable (but chic) pieces to my cart. Want to see the items I'm loving? Keep scrolling.
First of all, this sweater looks so much more expensive than $39. I love the idea of wearing it under a faux-leather trench with some booties, but it would be equally chic with comfy pants and slippers. It does it all.
My secret to finding the perfect white button-down? Always peep the men's section.
The perfect tank to layer under your favorite cardigan.
The ribbed material takes this knit to the next level.
For a cozy day at home.
Shorts are slowly creeping into my wardrobe rotation with the warmer weather coming in. These are great for a coffee run or a jog outside.
Every closet needs an easy black tee.
Oh, and a white one, of course.
Another men's piece that will be added to my cart.
I'm 100% pairing these brown pants with some retro sneakers, a cropped tee or hoodie, and some square sunnies. Effortlessly cool.
I am a big lover of shackets, and this white one is no exception. Buttoned up or left open, it's a fantastic transitional piece for spring.
The subtle puff sleeve is a fun touch.
I'll be sleeping in this every night.
-
I'm Revamping My Closet With These 5 Elevated Basics for a Chic Winter WardrobeYou'll wear these for years to come.
-
With Its Captivating Rise in Popularity Among Fashion People, It's No Wonder This Sweater Color Always Sells Out Fast in Every StyleSee how fashion people from London to NYC wear the trend.
-
Every Last Piece From J.Crew's New Arrivals Scream Cool Girl—25 Pieces That Are Guaranteed to Sell OutOne of each, please.
-
My Mom Only Buys Under-$100 Fashion—I Sent Her These 27 Rich-Looking Finds From Nordstrom, Zara, and H&MThere's nothing like a chic, affordable score.
-
2026 Will Be the Year of the Rich Auntie—28 Items I'm Eyeing to Look the PartTracee Ellis Ross would be proud.
-
Wait, All the Fashion Sales Are So Good Right Now—25 Discounted Gems Worth Scooping Up From J.Crew, Gap, Aritzia, and MoreI created a solid outfit idea from each sale.
-
This Affordable Shoe Brand Just Popped Up on My Radar Thanks to Nordstrom—25 Styles That Have My Full AttentionAlmost every style is under $150.
-
My Closet Needs an Elevated Update—31 Perfectly Polished Pieces From Nordstrom, Revolve, Zara, and MoreThese chic finds are too good to pass up.
