What's the secret to comfy sneakers? Merino wool might not immediately come to mind, but that's exactly the material that new sneaker brand Allbirds is banking on to create "the world's most comfortable shoe."
As Refinery29 reported, the newly launched New Zealand–based brand just debuted its Wool Runners ($95), available in four different colors. Allbirds' website explains the benefits of wool: It minimizes odor, regulates temperature, wicks moisture, and is a sustainable resource.
"After years of researching, testing, Kickstarting, and chasing his vision, [founder] Tim [Brown] teamed up with Joey Zwillinger, a San Francisco–based engineer and renewables expert," the website reads. "Together, they partnered with one of the world’s great Italian textile mills to create an innovative wool fabric made specifically for footwear and successfully designed the most comfortable shoe imaginable."
Scroll down to shop Allbirds' brand-new, game-changing wool sneakers!
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