Not to Brag, But I Found This Season's Best Affordable Swimwear

Sponsor Content Created With H&M


It's no secret that I have a major thing for swimwear. I have more than three drawers dedicated to a variety of shapes, styles, and colors. To be honest, I'll make summer plans just so I can wear the new bikinis I've accumulated. (Yes, seriously.) I'm either blowing up my group texts with invites to beach days or nagging my fiancé to book staycations with me at hotels with pools. And you better believe that all of my getaways involve sunshine. (I am who I am.) Where do I find my bikinis for all these summer activities (and how do I afford to keep up with my obsession), you might ask? H&M. The retailer has a plethora of on-trend and incredibly cute swimwear (Kelly green, anyone?) starting at $6. Yes, you read that right. Plus, in H&M's continued effort to be more sustainable, each piece is made with more eco-friendly materials such as recycled polyester, polyamide, and elastane, so you can feel good about what you're wearing. Keep scrolling to see the styles—from vibrant triangle bikinis to strappy one-pieces—that I'm turning to for all my upcoming summer happenings.

Pool Day

Beach Trip

Boat Ride

Anneliese Henderson
Senior Editor, Branded Content

Anneliese Henderson is a Los Angeles–based senior editor on the branded content team at Who What Wear where she covers the latest in fashion, beauty, and lifestyle. When she’s not writing about her favorite trends, you can find her reading a book by the beach or spending money on overpriced smoothies at Erewhon.