As someone who doesn't spend that much time wearing swimsuits, I prefer to spend more on fashion items I'm going to get a lot of use out of and less on swimsuits. But that doesn't mean I don't want a few new ones each summer. For this reason, I've become an expert at finding chic affordable bikinis and one-pieces, and I know that I'll always find them at the nine brands below.
In case you're wondering, I have a few criteria for what makes a good swimsuit brand. I really like it when a brand has a variety of styles. I prefer swimwear with a little more coverage, but I know that's not the case for everyone, so having plenty of options is key. I also love swimsuits that have special details that make them look ultra expensive—like a belt or ruching—and, perhaps most importantly, an under-$200 price point.
Ready to shop my favorite swimsuits from my eight favorite affordable swimwear brands? You know what to do.
In keeping with everything else it designs, Madewell's swimwear is trendy (without being over-the-top), comfortable, and flattering. Bonus: Its swimwear comes in a wide variety of sizes.
Malibu-based Frankies Bikinis is a dream come true if you love to mix and match your swimwear. And in case bikinis aren't your thing, don't let the name fool you, because the brand also makes chic one-pieces.