As someone who doesn't spend that much time in swimsuits, I prefer to spend more on fashion items I'm going to get a lot of use out of and less on swimsuits. But that doesn't mean I don't want a few new ones each summer. For this reason, I've become an expert at finding chic affordable swimsuits, and I know that I'll always find them at the nine brands below.
In case you're wondering, I have a few criteria for what makes a good swimsuit brand. I really like it when a brand has a wide variety of styles. I prefer swimwear with a little more coverage, but I know that's not the case for everyone, so plenty of options are key. I also love swimsuits that have special details that make them look ultra-expensive—like a belt or ruching—and perhaps most importantly, an under-$200 price point is key.
Ready to shop my favorite swimsuits from my nine favorite affordable swimwear brands? You know what to do.
In keeping with everything else it designs, Madewell's swimwear is trendy (without being over-the-top), comfortable, and flattering. Bonus: It's swimwear comes in a wide variety of sizes.
Shop the matching Uma Stripe Scrunch Bikini Bottoms ($32).
Hunza G's ruched-fabric swimsuits are so stretchy that they only come in one size. I love how simple yet trendy the suits are (some options have high-cut legs and metallics).
When there's a swimwear trend I want to try but really don't want to spend on it, H&M never lets me down. For how low the prices are, the quality really isn't that bad.
Faithfull the Brand
Given how pretty Faithfull the Brand's dresses are, it's not surprising that its swimwear is just as good. I can't stop thinking about this pink-and-white tie-dye bikini.
Shop the matching Brie Bikini Briefs ($90).
Reformation has always excelled at staying on top of trends, and that goes for swimwear too. Expect the same pretty prints that it uses for the rest of its pieces.
Solid & Striped
I've loved Solid & Striped from the very beginning. The brand continues to set trends and come up with designs that are more and more special. Plus, the fit is very good.
Like H&M, Aerie has long been a reliable source for extremely affordable swimsuits that are on-trend and come in a variety of inclusive sizes.
Every one of Australian brand Peony Swim's one-pieces and bikinis is playful and fun just like swimwear should be. If you love having the latest swim trends each summer, look no further.
Shop the matching Metallic Jacquard Bikini Briefs ($100).
Malibu-based Frankies Bikinis is a dream come true if you love to mix and match your swimwear. And in case bikinis aren't your thing, don't let the name fool you, because the brand also makes chic one-pieces.