As someone who doesn't spend that much time in swimsuits, I prefer to spend more on fashion items I'm going to get a lot of use out of and less on swimsuits. But that doesn't mean I don't want a few new ones each summer. For this reason, I've become an expert at finding chic affordable swimsuits, and I know that I'll always find them at the nine brands below.
In case you're wondering, I have a few criteria for what makes a good swimsuit brand. I really like it when a brand has a wide variety of styles. I prefer swimwear with a little more coverage, but I know that's not the case for everyone, so plenty of options are key. I also love swimsuits that have special details that make them look ultra-expensive—like a belt or ruching—and perhaps most importantly, an under-$200 price point is key.
Ready to shop my favorite swimsuits from my nine favorite affordable swimwear brands? You know what to do.
In keeping with everything else it designs, Madewell's swimwear is trendy (without being over-the-top), comfortable, and flattering. Bonus: It's swimwear comes in a wide variety of sizes.
Malibu-based Frankies Bikinis is a dream come true if you love to mix and match your swimwear. And in case bikinis aren't your thing, don't let the name fool you, because the brand also makes chic one-pieces.