I Hate Spending a Lot on Swimsuits—These Are the 8 Brands I Shop

Best affordable swimsuit brands



As someone who doesn't spend that much time wearing swimsuits, I prefer to spend more on fashion items I'm going to get a lot of use out of and less on swimsuits. But that doesn't mean I don't want a few new ones each summer. For this reason, I've become an expert at finding chic affordable bikinis and one-pieces, and I know that I'll always find them at the nine brands below.

In case you're wondering, I have a few criteria for what makes a good swimsuit brand. I really like it when a brand has a variety of styles. I prefer swimwear with a little more coverage, but I know that's not the case for everyone, so having plenty of options is key. I also love swimsuits that have special details that make them look ultra expensive—like a belt or ruching—and, perhaps most importantly, an under-$200 price point. 

Ready to shop my favorite swimsuits from my eight favorite affordable swimwear brands? You know what to do.

1. Madewell

In keeping with everything else it designs, Madewell's swimwear is trendy (without being over-the-top), comfortable, and flattering. Bonus: Its swimwear comes in a wide variety of sizes.

2. Hunza G

Hunza G's ruched-fabric swimsuits are so stretchy that they only come in one size. I love how simple yet trendy the suits are (some options have high-cut legs and metallics).

3. H&M

When there's a swimwear trend I want to try but really don't want to spend on it, H&M never lets me down. For how low the prices are, the quality really isn't that bad.

4. Faithfull the Brand

Given how pretty Faithfull the Brand's dresses are, it's not surprising that its swimwear is just as good. I can't stop thinking about this pink-and-white tie-dye bikini.

5. Solid & Striped

I've loved Solid & Striped from the very beginning. The brand continues to set trends and come up with designs that are more and more special. Plus, the fit is very good.

7. Peony Swim

Every suit from Australian brand Peony Swim is playful and fun just like swimwear should be. If you love having the latest swim trends each summer, look no further.

8. Frankies Bikinis

Malibu-based Frankies Bikinis is a dream come true if you love to mix and match your swimwear. And in case bikinis aren't your thing, don't let the name fool you, because the brand also makes chic one-pieces.