Most Wantedis a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.
I've gone through many phases over the years: some good, some seriously questionable, and others I'd like to fully erase from time—like when I was in a committed relationship with my self-tanner. Actually, I was more like a stage-five clinger. I became completely attached to my orange-tinted skin and couldn't be stopped. I eventually snapped out of it, went through some other head-scratching times, and ended up here, in what I've coined as my "spending era."
Sure, I've always been a shopper, but I've never felt this constant urge to buy things. I swear it's like my credit card is hypnotizing me, begging me to use it, so now my laptop has a minimum of 20 tabs open at all times, and my online carts are always full. The upside is I've become a master curator, especially in the beauty department. I might be spending more often, but I'm also finding truly great deals. As proof, I've put together a list of 30 seriously affordable (and honestly underrated) beauty finds that I've either bought or have big plans to buy.
Glossier
G Suit
Leave it to Glossier to come out with a lip product inspired by the soft-touch silicone often used for phone cases. It's a soft, buttery formula with a demi-matte finish and opaque coverage. It's rich, velvety, and feels like a soft dream when applied.
Nyx Professional Makeup
Brow Glue
This is easily the best under-$10 eyebrow gel.
CeraVe
Foaming Face Wash
For $14, you get a lot with this cleanser. Hyaluronic acid helps retain skin's natural moisture, niacinamide helps calm skin, and essential ceramides help restore and maintain skin's natural barrier.
St. Tropez
Self Tan Berry Sorbet Mousse
If you're a big St. Tropez Mousse fan like I am, you'll be excited to know that this is the same formula in a limited-edition scent of fresh berries with rose and warm vanilla.
Chanel
N°5
Did you know hair mists are having a moment?
Benefit Cosmetics
Liquid Lip Blush & Cheek Tint
The perfect product to use if you want that just-ate-a-popsicle tint on your lips.
Nécessaire
The Body Retinol
I haven't been using this long enough to see any dramatic results, but I have to say I love applying it to my "problem areas" before bed. It's an overnight treatment that's meant to help reduce the appearance of aging and crepey skin. It's made with a 1% retinol blend, which helps restore skin elasticity and collagen; 10% AHA to visibly smooth skin; and sea buckthorn oil, glycerin, and HA for a soft, soothing base.
Jennypatinkin
Sustainable Luxury Makeup Brush Set, Dual-Ended
If someone told me these brushes were made from post-industrial recycled materials, I wouldn't have believed them. They're so soft and luxe.
Revlon
Face Defuzzers Hair Removal Tool
I don't want to say I'm addicted to using these, but I really, really like them. They help get rid of my peach fuzz, and in turn, my makeup goes on smoother and my skincare absorbs faster and deeper.
Chanel
Les Beiges
Cream bronzer seemed scary until it wasn't (thanks to this).
Strivectin
KP Care Body System
I'm constantly looking for products to help reduce my keratosis pilaris, and I'm impressed with this duo. I use the scrub twice a week on dry skin before hopping in the shower. It helps buff away rough, dry, dead skin cells, and the smoothing body cream gently exfoliates.
Nécessaire
The Deodorant Gel
I haven't met a Nécessaire product I haven't enjoyed, and this rollerball deodorant gel is no different. It's fast-drying and formulated with 5% AHA to help brighten discoloration and smooth bumps. Plus, the eucalyptus scent is heavenly.
Haus Labs
Color Fuse Talc-Free Powder Blush With Fermented Arnica
There are so many things I love about this blush. It's smooth, easy to blend, stays put for hours, and the color payoff is elite.
Dior
Lip Glow Oil
This lip oil has gone viral for a reason.
MAC
Strobe Cream
I feel like this is such an underrated product. I never get as many compliments on my skin as I do when I use this prior to applying the rest of my makeup. It really does help you achieve that lit-from-within glow.
Homecourt.co
Hand Cream
This made me a hand-cream person. The scent is intoxicating. It smells like freshly cut rose stems, and yes, it makes my hands incredibly soft!
Anese
So Over It Papaya Enzyme Exfoliating Mask
I'll do anything for a dewy complexion, especially if a mask is involved. This one is formulated with papaya and pineapple enzymes to remove dead skin cells and increase cell turnover.
Sol de Janeiro
When in Rio Perfume Mist
If you like smelling like a tropical beach, this flirty scent of bergamot, luscious pear, and twilight jasmine will do the trick.
Dibs Beauty
Status Stick
Everyone loves this oversize highlighting stick. Use it on your face or body to add a subtle sheen anywhere you want it.
Gisou
Honey Infused Lip Oil
This is powered by Mirsalehi honey and hyaluronic acid, so expect magical things to happen to your pout.
Caudalíe
Vinoperfect Dark Circle Brightening Eye Cream With Niacinamide
I'm a die-hard fan of the Radiance Dark Spot Serum ($82) and currently have this eye cream in my cart because of it. With the help of viniferine, caffeine, and niacinamide, it can help reduce the look of all types of dark circles.
Tower 28
OneLiner Multi-Liner
I love a multipurpose liner. This one is made with good-for-skin moisturizing ingredients that make it easy to apply on lips, eyes, or cheeks.
Fenty Skin
Melt AWF Jelly Oil Makeup-Melting Cleanser
This jelly-oil cleanser will dissolve makeup quickly and keep skin feeling extra clean and moisturized.
The Ordinary
Hyaluronic Acid 2% + B5
You can't go wrong with this hyaluronic acid serum, especially for the price. Your skin will actually retain moisture and look and feel healthier.
e.l.f. Cosmetics
Cookies 'N Dreams Cookie Crumble Lip Exfoliator
This gently buffs lips and leaves them feeling conditioned, hydrated, and revitalized thanks to all the lip-loving ingredients such as vitamin E, shea butter, and essential oils.
e.l.f. Cosmetics
Halo Glow Liquid Filter
Basically a filter in a bottle.
Vacation
SPF 30 Baby Oil
I love a baby oil, especially when it's with high-performing SPF 30 actives, a nostalgic scent, and oils that deliver an iconic, enviable shine.
Weleda
Skin Food Original Ultra-Rich Cream
I love this stuff because you can use it anywhere: your face, hands, feet, and elbows. If you have stubborn dryness, you can use this on it. Essential fatty acids and vitamin E moisturize and soften while organic pansy calms irritation and calendula flower extract gently helps repair and restore.
Starface
Hydro-Star + Salicylic Acid
Pimple patches that actually work and aren't embarrassing to wear in public.
Beauty Pie
Bio-Dermabrasion Face Polish
With the perfect ratio of super-gentle volcanic scrub spheres, shea butter, and pineapple enzymes, this face polish can brighten, smooth, and reenergize skin in no time.
Caitie Schlisserman is an L.A.-based executive director with over a decade of branded content and editorial experience. She joined Who What Wear in 2014 as the first branded content editor and has worked her way up to overseeing a team of talented branded content editors on the media revenue team. Before Who What Wear, Caitie helped launch FabFitFun's first subscription box and worked at a beauty startup where she assisted in successfully launching the editorial department.