29 Aritzia, Zara, and H&M Items That Scream Prada (Without the Price Tag)
If there's one designer brand that will forever have a spot on my mood board, it's Prada. I would let Miuccia Prada and Raf Simons design my entire life if they could—no questions asked. The luxury brand is known for its forward yet edgy aesthetic. Think satin, heavy leather, pared-back pieces, etc. I don't have the money to afford my Prada wardrobe (one day!), but that doesn't mean I can't shop the same aesthetic on a budget.
The best part about the Prada look is that majority of the pieces are timeless—often in black and white and the occasional pop of color and sparkle. The recent collections have brought the focus back to basics, like black midi skirts and simple racerback tank tops. I study the Prada collections just for fun, so it almost seemed like second nature to shop out the looks. Finding pieces that exude a luxurious aesthetic but aren't dupe-like or tacky can take some digging. Luckily, it's my job to do that, so the work has been done for you.
Keep scrolling to see the picks that I'm eyeing from Aritzia, Zara, and H&M and to incorporate the Prada look into my current wardrobe.
Zara
This cardigan screams "eccentric lady who lunches"—aka the Prada demographic.
Prada's satin shoes are always number one in my heart, but these are a close second.
H&M
I've been seeing so many Prada-styled campaigns that feature large, technical coats like this parka above.
This elegant minidress paired with the oversize parka from above would be such a Prada runway moment.
In my eyes, Prada is for the girls, and this whimsical satin shift dress looks like it came straight from the archives.
If you're not a pink person, this simple, toned-down turtleneck may do the trick.
Aritzia
Ana Escalante is an award-winning journalist and Gen Z editor whose work ranges from dissecting size inclusivity at fashion week to discussing how American Girl Doll meme accounts are the the answer to society's collective spiral. She's covered it all: Queen Elizabeth II's corgis, Roe v. Wade frontline protests, and the emergence of jorts (or jean shorts for the uninitiated). At Who What Wear, Ana is responsible for delivering smart, insightful, personality-driven shopping guides and trend features for a digital-first generation.Before joining Who What Wear, Ana was Glamour magazine's editorial assistant, where she focused on daily news and special packages, including leading the brand's 2022 Met Gala coverage. For more than half a decade, she has covered style, beauty, and digital culture for publications such as Paper magazine, Harper's Bazaar, Vogue Japan, and Allure, among others. Ana has been called a rising star in media by publications such as Nylon and Teen Vogue. (Her mother, meanwhile, calls her "the coolest person" she knows.)