My 2023 Resolution Is to Wear More Interesting Perfumes—These Will Be Standouts


(Image credit: @leasy_inparis)

In case you're new around here, we Who What Wear beauty editors are very into fragrance. With every new fragrance launch, we're always falling over each other on Slack to discuss the absolute best new launches and the classics that we can just never quit. 

When it comes to perfume, I feel like I'm always coming back to some of my tried-and-true favorites. What can I say? At this point, I know exactly which fragrances will earn me tons of compliments per wear. 

In 2023, however, I'm trying to branch out as much as possible with my fragrance choices. So many perfumes are incredibly interesting and unique, and it's high time that I put them center stage. My resolution is to wear a different fragrance every day for the first week of 2023 to test out some of the quirkiest fumes—see the seven I'll be testing below, plus some of each brand's more toned-down counterparts. 

Next, This Scent Has Officially Eclipsed Baccarat Rouge and Santal 33 in NYC

Associate Beauty Editor

Katie Berohn is the associate beauty editor at Who What Wear. Previously, she worked as the beauty assistant for Good Housekeeping, Woman's Day, and Prevention magazines, all part of the Hearst Lifestyle Group. She graduated from the University of Colorado, Boulder, with a major in journalism and minor in technology, arts, and media, and earned her master's degree at NYU's graduate program for magazine journalism. In addition, Katie has held editorial internships at Denver Life magazine, Yoga Journal, and Cosmopolitan; a digital editorial internship at New York magazine's The Cut; a social good fellowship at Mashable; and a freelance role at HelloGiggles. When she's not obsessing over the latest skincare launch or continuing her journey to smell every perfume on the planet, Katie can be found taking a hot yoga class, trying everything on the menu at New York's newest restaurant, or hanging out at a trendy wine bar with her friends.