I'm a TikTok Lurker—These 18 Beauty Gems Have "Viral" Written All Over Them

The great thing about being a beauty editor is that I know about products before they launch. Of course, I have to keep them a secret until their launch date, but I’m always looking for patterns when I hear news of new launches—whether that’s an ingredient that keeps cropping up, a formulation that’s taking off, or a new innovation altogether. 

When 2022 first started, I had my eye out for trends. Last year, we saw tons of notable products blow up on TikTok—like the KVD Good Apple Foundation, Charlotte Tilbury’s Hollywood Flawless Filter, and Dior’s Backstage Rosy Glow Blush, to name a few. While it’s difficult to know what products are going to shoot to meteoric fame, I can spot the good candidates for internet virality when I see them.

I enlisted the help of my fellow beauty editors, Shawna Hudson and Erin Jahns, to sift through all of the products that we’re excited about and figure out what we think will become TikTok famous this year. Keep reading to find our predictions, and when you have the next viral product before anyone else, you can tell your friends that it’s because a beauty editor let you in on it.

Most of the products on this list are new launches, but a few are gems that we think missed their 15 minutes of fame and deserve it. 

One thing that's abundantly clear? Chemical exfoliants and harsh skincare products are taking a backseat to products that help heal the skin barrier. Look out for products packed with ceramides, fatty acids, and glycerin. 

As far as we're concerned, you can leave ultra-matte lip formulas in 2016 where they belong. It's all about shiny, kissable lips, and the tinted balms, oils, and sticks that make them happen. 

Listen, for a long time, I think all of us were resigned to the fact that mascara can only do so much. Even if a formula was purportedly "lengthening" or "curling," most mascaras were still limited in what they could really do. Now, mascara launches prove that the category is evolving—so much so that we're pondering if lash extensions might become irrelevant. 

Whitening your teeth is an annoying thing to do. We all know that, but we do it anyway because we also all want our teeth to be white. This year, whitening your teeth is going to get easier—streamlined by one product in particular that we're really excited about. 

Highlighters have had their moment, but this season's highlighters are less about sparkle and more about glow—think cream formulas that give skin a glazed-donut finish. You'll especially want one of these in your arsenal for the summer since we think that minimalist no-makeup makeup will continue to trend and glow-boosting highlighters will be a staple.

Scalp scrubs started gaining momentum last year, but let's be honest, a lot of us weren't using them because of the mess. No one wants to tousle with rinsing micro-exfoliants out of their hair in the shower. Luckily, brands have taken heed and are giving us the gift of chemical scalp exfoliants. 

Another mess-free exfoliating option, exfoliating body bars are picking up steam. Watch this space, because this category is expanding quickly, and you need to start using one ASAP.

We got a taste of second-skin makeup with the rise of skin tints last year, but this year, brands are showing up and showing out. Innovative new foundations and concealers are making us question whether we've ever even used a good skin product before in our lives.