The Real Reason Swimwear Is So Expensive

Jessica Schiffer

Is it just us, or do swimwear prices seem to rise with every passing year? Although top-notch suits have never been cheap, data from Lyst shows that today’s most popular brands sell for an average of $263, if not more, leading us to wonder, well, why? Swimsuits, after all, require a lot less fabric than other clothing items and surely less production time, too—right? Well, not quite. As with most things, the answer is complicated, a reality that became clear to us after speaking to experts in the field.

Keep reading to find out what the pros have to say about the cost and production of swimwear, and then shop a few of our favorite sets at the end.

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