Humble Brag: Zara Let Us See Its New Collection Before Anyone Else

Not to brag or anything, but Zara gave us an exclusive look at its 2019 Summer Studio collection imagery, and we're kind of freaking out. To clarify (and also continue to brag), by exclusive, we mean no one else has seen the photos yet except for you and me and, well, Zara. This week, the retailer held press appointments here in New York for editors and influencers to preview the collection in person, and let me tell you, photos don't quite do it justice. However, I will admit that the exclusive campaign imagery you're about to see comes pretty close.

Zara's Studio collections are standalone collections that debut globally twice a year. This summer's collection, launching on site March 22, was inspired by the desert, incorporating organic textures, handcrafted details, and earthy color palettes. "It tells the story of a spirited, elegant traveler, mixing her modern European style with pieces found in the souk," the brand told us. Everything from breezy kaftans to effortless dresses can be found among this curation of products, and if that isn't a summer mood, I don't know what is.

Ahead, take a first look at Zara's Summer 2019 Studio collection images, photographed by Steven Meisel with creative direction by Baron & Baron, available to shop on March 22.

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(Image credit: Shot by Steven Meisel with creative direction by Baron & Baron; Courtesy of Zara)

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(Image credit: Shot by Steven Meisel with creative direction by Baron & Baron; Courtesy of Zara)

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(Image credit: Shot by Steven Meisel with creative direction by Baron & Baron; Courtesy of Zara)

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(Image credit: Shot by Steven Meisel with creative direction by Baron & Baron; Courtesy of Zara)

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(Image credit: Shot by Steven Meisel with creative direction by Baron & Baron; Courtesy of Zara)

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(Image credit: Shot by Steven Meisel with creative direction by Baron & Baron; Courtesy of Zara)

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(Image credit: Shot by Steven Meisel with creative direction by Baron & Baron; Courtesy of Zara)

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(Image credit: Shot by Steven Meisel with creative direction by Baron & Baron; Courtesy of Zara)

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(Image credit: Shot by Steven Meisel with creative direction by Baron & Baron; Courtesy of Zara)

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(Image credit: Shot by Steven Meisel with creative direction by Baron & Baron; Courtesy of Zara)

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Lauren Eggertsen
Editorial Director

"Copy (200 words): Lauren Eggertsen is currently the editorial director of Who What Where and has worked at the company for nearly seven years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Sydney Sweeney, Lindsay Lohan, and Megan Fox. 


She has also attended multiple fashion weeks, including New York, London, and Milan, where her personal style has been featured on sites such as Elle.com, HarpersBazaar.com, and Vogue.co.uk. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.