Zara's First Drop of 2024 Is Here—29 Items I'm Legit Losing It Over


(Image credit: Zara)

Any longtime Zara fan will tell you that with a new year comes a covetable stash of fresh, never-before-seen merchandise that's replacing whatever's left from the 365 days prior, all of which we've already combed through at length. When the Spanish fashion brand launches its annual "everything must go" sale in December, the countdown begins. Really, the first drop of the year is like yet another holiday for us. It's equal to New Year's Eve, but this event actually lives up to everyone's sky-high expectations. 

This year is shaping up to be no exception, as proven by the selection of brand-new Zara items that I just spent a day hand-picking before placing them in an easily shoppable list below. (You're welcome.) From cozy yet elevated knits that'll become regulars in every fashion person's winter wardrobe to standout outerwear capable of transforming even the most boring of outfits underneath, there's something for every 2024 mood ahead.

Senior Fashion Editor

Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.