How We're Celebrating 10 Years of Who What Wear

In honor of Who What Wear’s 10th anniversary, we’ve been looking back at the past decade of style all year long. So far, we’ve recapped the biggest trends, the most popular fashion bloggers, the evolution of engagement rings, and more. But that’s just the tip of the iceberg when it comes to our anniversary celebrations: We’re now bringing it to life with the #WWW10 Experience, an exciting museum retrospective in Los Angeles that will be open to the public from November 3 to November 13. Our co-founders, Hillary Kerr and Katherine Power, have written a letter to give you the complete scoop on the news.

Scroll down to hear from our co-founders about our exciting Los Angeles event honoring our 10th anniversary!

A Letter From Who What Wear's Co-Founders:

What do you remember about 2006?

Well, for starters, you probably weren’t reading this on your phone, because the iPhone didn’t exist. It’s highly probable that you were into MySpace that year, or maybe you were in college and had a Facebook account to check. It’s also possible you didn’t spend much time online at all, other than to check out party picture websites (WireImage) to see what fashion-forward celebs (the Olsens) wore while out and about (at Hyde) the night before, write about their style choices and how they fit into the fashion cycle as a whole, and link to where to buy those exact items.

Oh wait, that was us!

As of this month, we’ve officially been in business for 10 years, and it’s honestly rather astonishing to think about how much WhoWhatWear.com and the digital world have changed over the last decade. When we started this company, we published one story a day and felt so tremendously lucky and grateful that we immediately connected with you, dear readers. Since then, this company has grown to include four content brands, a line of clothing and accessories at Target, three books, and even UK and Australia site expansions.

So what’s stayed the same? Well, we still feel incredibly lucky and grateful to have the greatest audience in the world, and we cannot thank you enough for your amazing support over the years. You make this all possible, so thank you, thank you, thank you!

On that note, in thinking back over the past decade of work and getting a little nostalgic about all the amazing style-minded women and fashion trends we’ve covered, we had an idea. What if we brought the last 10 years of Who What Wear to life? It sounds a little crazy, but we decided to do just that and are so excited to announce the #WWW10 Experience.

This Thursday, November 3, through Sunday, November 13, we’re unveiling a museum retrospective dedicated to the past decade of fashion, pop culture, and street style, all from the Who What Wear perspective. It will include everything from an exhibition of Nicole Richie’s go-to sunglasses to a room dedicated to every major denim moment over the last 10 years. If you’re in Los Angeles, we hope you stop by and enjoy the space! Here are the details:

#WWW10 Experience
Thursday, November 3–Sunday, November 13
Open 10 a.m.–4 p.m. daily
8441 Melrose Place
West Hollywood, CA 90069

— Hillary Kerr and Katherine Power, Who What Wear co-founders

Related Stories