The Who What Wear 100: Every Single Fall 2023 Item You Should Be Shopping


With new drops from the F/W 23 collections arriving in stores and buzzy trends entering the fashion space for the second half of the year, it’s an exciting time for style. With so much newness arriving, what is really worth shopping this fall? We took a thorough look at every piece on the market, from investment designer buys to affordable finds, to identify the best of the best with our latest installment of the WWW 100—our edit of the top 100 fall buys that are primed to land you on the best-dressed list for the season.

Curious to see what early adopters will be wearing before everyone else? We have you covered with the exact pieces to add to your cart. Interested in the designer finds that are worth the investment? We have a shortlist of our top recommendations. Ready to test-drive the biggest trends of the season? We’ve identified the best finds at every price point. Here, shop our 100 top shopping recommendations for fall 2023.

The best-dressed fashion insiders always seem to be a step ahead of everyone else when it comes to unlocking the next directional fashion finds. You know, those pieces that set the tone for what season-defining style looks like. If you’re looking to be ahead of the curve, we have some predictions about the exact pieces that are set to take off. The mood of the season is a blend of directional shapes such as hourglass peplum tops, as well as unexpected pieces including track pants and capris. Plus, the next iteration of the ever-hot Mary Jane flats, which are shaping up as the shoe of the year, now finished in a clear PVC version from The Row that we expect to see everywhere soon.

What is hot right now in fashion, like really hot? We put on our fashion detective cap to land on the 10 pieces that we are seeing in every style insider’s wardrobe—or at least at the top of their wish list. Prada’s floral-embellished pumps immediately come to mind and are carving themselves out to be one of the biggest shoes of the season. The same can be said for Alaïa’s Mary Jane flats—a shoe that is selling out so fast, they are practically gone the moment they are listed for sale. The Gucci Horsebit bag and the Loewe Squeeze bag are the ones to know. And in the watch world, Cartier’s Baignoire is the talk of the town—especially the just-debuted bangle version.

If you are looking for an investment piece that you can count on having in your closet for many years to come, we narrowed in on the top designer pieces of the season. Some are timeless forever items, including Cartier’s Tank Américaine watch that is finished with a leather band and 18K gold case. Others feel like they destined to be modern classics, such as The Row’s Margaux bag, a sophisticated and streamlined tote that can traverse airplanes and workdays. Others yet feel more trend-driven, but still having staying power that makes them worthy of a splurge.

The color of the season is undoubtedly red. Specifically a hot, fiery shade of red that permeated the F/W 23 collections at runway shows including The Row, Ferragamo, and countless others. We’ve written about this color at length, but were interested to see how it actually played out in the style set’s wardrobe. On the street style scene at fashion month, minimalists and trendy dressers alike have integrated the color into their looks in a major way, making it one of the biggest trends amongst the front row set from New York to Paris—building the case even further that red is the most important color to wear for fall. We saw the color worn as punchy head-to-toe looks, but also in more subtle ways. Often, a pop of red added with a ballet flat, a quilted bag, a pair of opaque tights, or a drop earring.

The arrival of fall also means the arrival of pieces primed for layering. Coats! Boots! Knits! Gloves! This season, we’re seeing the arrival of trend-driven items that breathe new life into many standard fall pieces. Loewe debuted a coat designed to look like a cardigan. Fingerless gloves have emerged as a key styling piece. Jackets with built-in scarves are dominating. Even crewneck sweaters have a trend factor—instead of being worn overhead, we’re seeing them tied around the shoulders and styled as scarves.

Unexpected details can really make the outfit. If you’ve tuned into some recent viral social media videos that compare "wearing versus styling your clothes”, the pieces that can push a look forward are often less obvious accessories. These are the personality pieces that communicate something extra and pull together an outfit. A twisted gold Charlotte Chesnais bracelet layered over a timepiece, a wool scarf artfully tied over a blazer, and a hair clip tucked into a messy bun are amongst the standouts and are all impactful styling pieces that have the power to transform a look. Some are subtle and others are high-impact, but each adds an undeniable element of intentionality.