What Is Maxi-Lip? The Affordable Secret to Pillowy Lips
Here’s the thing: I, like most people, want my lips to look plump and lush at all times. I typically avoid most lip plumpers, however, because my lips are pretty sensitive and I don’t like traditional plumpers that make you feel like you’ve just been stung by a bee to achieve pillowy lips.
Enter Maxi-Lip, a sneaky ingredient that many lip care products are already utilizing. I first heard about Maxi-Lip on a Zoom with Annie Lawless, founder of Lawless Beauty. Lawless uses Maxi-Lip in many of her product formulations like her Forget the Filler Lip Plumper Line Smoothing Gloss and Forget the Filler Overnight Lip-Plumping Mask.
Maxi-Lip is clinically proven to increase collagen synthesis, increase lip volume, improve hydration, and decrease fine lines and wrinkles."Maxi-Lip is a patented, scientifically and clinically proven complex that is topically applied," says Lawless. "It works by strengthening the cellular matrix, making the lips more dense and therefore looking plumped." Think of it as a topical lip filler: Maxi-Lip will help give your lips maximum hydration and volume sans needles.
I used Lawless Forget the Filler Lip Plumper Line Smoothing Gloss in Velvet. Immediately after applying the gloss, I noticed that my lips looked more hydrated and the lines appeared smoother. The gloss delivers a slightly cooling effect, but it’s pleasant—nothing like the stinging, harsh lip plumpers of my youth. This is one of my absolute favorite lip glosses. I’ve gone through two tubes and will always continue restocking.
More Lip Products With Maxi-Lip
You've likely come across this mask in many recent Who What Wear articles, and that's no accident. This overnight lip mask leaves us with supremely hydrated and pillowy lips in the morning, thanks to Maxi-Lip, hyaluronic acid, and shea butter. "I recommend using the mask right before going to bed to wake up with fuller-looking, smoother, more hydrated and comfortable lips that look and feel more nourished and plump with continued use," says Lawless. "You can also apply throughout the day whenever your lips need a pick-me-up, which is personally how I use it."
Other Lip Plumpers We Swear By
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Prior to her time at Who What Wear, Katie Berohn worked as the beauty assistant for Good Housekeeping, Woman's Day, and Prevention magazines, all part of the Hearst Lifestyle Group. She graduated from the University of Colorado, Boulder, with a major in journalism and minor in technology, arts, and media, and earned her master's degree at NYU's graduate program for magazine journalism. In addition, Katie has held editorial internships at Denver Life magazine, Yoga Journal, and Cosmopolitan; a digital editorial internship at New York magazine's The Cut; a social good fellowship at Mashable; and a freelance role at HelloGiggles.
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