Everyone Will Be Wearing This Alluring Perfume Trend in 2024
Perfume is a highly personal product choice, so it doesn't often follow the same trend cycles as other beauty products. If you prefer smoky or woodsy scents, there's a minimal chance you'll opt for a fruity or sweet perfume, even if it's "on trend."
That doesn't mean that there aren't still trends in the realm of fragrance, though. Last year, fruity perfumes took center stage, with the year's best fragrances featuring hints of notes like cherries, grapes, tangerines, and figs. This year, the trending scent notes are warm and floral.
Key Notes: Pink peppercorn, bergamot, pear skin, gardenia, freesia, lily of the valley, vanilla, amber, sandalwood, tonka bean
With fresh fruit notes like bergamot and pear skin and sultry notes like tonka bean and amber, light florals like freesia and gardenia get an interesting twist.
Prior to her time at Who What Wear, Katie Berohn worked as the beauty assistant for Good Housekeeping, Woman's Day, and Prevention magazines, all part of the Hearst Lifestyle Group. She graduated from the University of Colorado, Boulder, with a major in journalism and minor in technology, arts, and media, and earned her master's degree at NYU's graduate program for magazine journalism. In addition, Katie has held editorial internships at Denver Life magazine, Yoga Journal, and Cosmopolitan; a digital editorial internship at New York magazine's The Cut; a social good fellowship at Mashable; and a freelance role at HelloGiggles.
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