Everyone Will Be Wearing This Alluring Perfume Trend in 2024

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(Image credit: @madisonelainebar)

Perfume is a highly personal product choice, so it doesn't often follow the same trend cycles as other beauty products. If you prefer smoky or woodsy scents, there's a minimal chance you'll opt for a fruity or sweet perfume, even if it's "on trend." 

That doesn't mean that there aren't still trends in the realm of fragrance, though. Last year, fruity perfumes took center stage, with the year's best fragrances featuring hints of notes like cherries, grapes, tangerines, and figs. This year, the trending scent notes are warm and floral. 

Associate Beauty Editor

Katie Berohn is the associate beauty editor at Who What Wear. Previously, she worked as the beauty assistant for Good Housekeeping, Woman's Day, and Prevention magazines, all part of the Hearst Lifestyle Group. She graduated from the University of Colorado, Boulder, with a major in journalism and minor in technology, arts, and media, and earned her master's degree at NYU's graduate program for magazine journalism. In addition, Katie has held editorial internships at Denver Life magazine, Yoga Journal, and Cosmopolitan; a digital editorial internship at New York magazine's The Cut; a social good fellowship at Mashable; and a freelance role at HelloGiggles. When she's not obsessing over the latest skincare launch or continuing her journey to smell every perfume on the planet, Katie can be found taking a hot yoga class, trying everything on the menu at New York's newest restaurant, or hanging out at a trendy wine bar with her friends.