WWW Editors Reveal the Unique Fragrances They Love (But Selfishly Never Share)


(Image credit: @bettinalooney)

It's no secret that we love perfume here at Who What Wear. Any opportunity we get, we're trying new scents for the season or raving about our tried and true favorites that we wear on repeat. But we each have another fragrance arsenal we haven't shared with the world just yet. Personally, I like to call it my "best-kept secret fragrance collection." This is composed of the scents I love so much that I want to keep them all to myself.

Luckily, other WWW editors and I were feeling generous today and decided to spill the tea. We're giving you all the details on the best unique fragrances that we own (and rarely ever tell anyone we're wearing). For all our favorites, keep on reading.


(Image credit: @sasha.mei)


(Image credit: @spiritedpursuit)


(Image credit: @amy_lawrenson)


(Image credit: @jaimeridge)

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Shawna Hudson
Associate Beauty Editor

Shawna Hudson has worked in editorial for over six years, with experience covering entertainment, fashion, culture, celebrities, and her favorite topic of all, beauty. She graduated from California State University, Fullerton, with a degree in journalism and has written for other publications such as Bustle, The Zoe Report, Byrdie, Elite Daily, Mane Addicts, and more. She is currently an associate beauty editor at Who What Wear and hopes to continue feeding her (completely out-of-control) beauty obsession as long as she can. Stay up to date on her latest finds on Instagram @shawnasimonee.