There's something particularly exciting about topping off a great look with a gorgeous handbag. While I love luxury designer bags, it isn't always realistic for many fashion lovers like myself to invest thousands of dollars into higher-ticket buys. As a style lover and fashion editor, I've made it my mission to discover brands that offer quality, cool-girl handbags at an affordable price point. Since I'm all about spreading the love, I've dug through my favorite online hotspots to find some beautiful options for under $300, and I've highlighted my current favorites below. My picks include bags that have unique designs and accents that'll cater to just about anyone's stylistic sensibilities.
From beautiful handbags that give off cool alternative vibes to ones that scream fashion girl, there's something for everyone. Keep scrolling to find your new favorite handbag ahead.
This stunner had almost 10,000 views in the last day alone.
Celebs such as Hailey Bieber and Lila Moss have been seen wearing Freja's chic bags.
Simple and chic.
You're welcome.
Large slouchy totes will be everywhere this season.
Sleek.
I'd love to see this bag covered in charms.
This has a vintage feel.
Cute.
A beautiful carryall.
Love a bowler silhouette.
The gold hardware touches are everything.
I'm obsessed with any and all things covered in grommets.
Immediately, yes.
A great everyday bag option.
Wear this bag as a clutch or shoulder bag.
The goth teddy bear charm adds a fun, edgy touch.
Even though it's silver, this bag would go with virtually any look.
I'm in love with this bright orange tote.
This bandana bag has been living rent-free in my mind.
Longchamp has been everywhere this year, and I don't see that popularity dying down.
Add a little dose of quirky to your favorite casual looks.
This bag has a spoon handle. I rest my case.
The leopard-print trend has made its way to this best-selling Staud handbag.
A need and a want.
The most stunning hue.
If you're a fan of the Gucci horse-bit bag, try this for an alt with a similar vibe.
Asymmetry!
Is this bag super practical? Maybe not. Will it spark joy? Yes, times 1000.
I'm so into the belt detail.
I can't pass up a denim moment.
A studded bag is always a good idea.
Yes, please.
-
This Chic Sweater Style Is Guaranteed to Make Any Winter Outfit Look More ExpensiveHere's to a stylish beginning to 2026.
-
Hot Stuff! Zara x Ludovic de Saint Sernin Is Sexy, Chic, and Guaranteed to Sell Out by December 1Shop the collaboration inside.
-
Sophisticated Women in Paris, New York, and London Will Be Wearing These Luxury Items All Holiday SeasonBeads! Velvet! Satin!
-
I'm Bored With My Closet—These 27 Chic Zara, J.Crew, and COS Finds Have the Power to Turn Things AroundEffortless and rich-looking is the vibe.
-
My Spring 2026 Wish List, From Chanel Mules to Prada SkirtsEverything worth saving up for, all in one place.
-
You Want a Chic Handbag for Under $500? Say Less—I Love These 35 StylesTo gift or keep for yourself? The choice is yours.
-
Stop Everything—The Row's New Winter Bags Just Arrived, and They're Already Selling OutPlus, there's one Margaux 10 available. Who's gonna get it?
-
I'm a Stylist Who Travels Constantly—This Is All I Want to Wear After a Long TripFirst-class comfort.
