I Can't Stop Yapping About These 33 Seriously Cool Under-$300 Handbags

There's something particularly exciting about topping off a great look with a gorgeous handbag. While I love luxury designer bags, it isn't always realistic for many fashion lovers like myself to invest thousands of dollars into higher-ticket buys. As a style lover and fashion editor, I've made it my mission to discover brands that offer quality, cool-girl handbags at an affordable price point. Since I'm all about spreading the love, I've dug through my favorite online hotspots to find some beautiful options for under $300, and I've highlighted my current favorites below. My picks include bags that have unique designs and accents that'll cater to just about anyone's stylistic sensibilities.
From beautiful handbags that give off cool alternative vibes to ones that scream fashion girl, there's something for everyone. Keep scrolling to find your new favorite handbag ahead.

Chinazor "Chichi" Offor is a Georgia-born, Los Angeles–based associate editor who relocated from Brooklyn, New York, and joined Who What Wear's West Coast office in 2022. At WWW, she utilizes over 10 years of editorial experience to dish out shopping advice to the masses and analyze key pop-cultural moments. Chichi previously worked at Refinery29, where she helped revolutionize the brand’s plus-size and inclusive fashion coverage. In her spare time, she’s keeping up with the latest movie releases, enjoying a relaxing day at the spa, or obsessing over her latest ADHD-fueled hyperfixation (e.g., Jesse McCartney's underrated career, the negative effects of bicoastal intellectual elitism, and Gen Z’s loneliness epidemic). You can find her online @thechichio on Instagram.
-
The Classic Hero Piece That Fashion People Reach For All Summer Long
Something for every personal style.
-
Just the 29 Best Bags of Summer 2025
From Tory Burch to Prada.
-
I've Lived in NYC, L.A., and Boston—Here's Everything I Think Is Chic for Summer
Shop the highly curated list.
-
The Perfect $16 Tank Top and More Zara Items I'm Texting Everyone I Know About
Elite finds.
-
Lily James Wore the Handbag Brand That's Secretly Giving The Row a Run for Its Money
In-the-know fashion people are obsessed.
-
The 30 Items That Will Define Style in Summer 2025
Gotta catch 'em all.
-
Linen Pants! Full Skirts! Long Shorts! Zara Has Every Single Chic Bottoms Trend—40 Picks That Are Worth Your Attention
Good luck picking just one.
-
27 Crochet Pieces From Zara, H&M, J.Crew, and More That Scream Cool Girl
You'll wear these on heavy rotation.