Here's Everything We Know About H&M's Black Friday 2025 Sale—And The Elegant Pieces I'm Bookmarking For It's Arrival

If there's one thing that everyone can agree on, it's that we all love a discount.There's a certain joy (or maybe smugness) that comes from finding an item that was already on your wish list on sale, isn't there? At this time of year, we're all on the hunt for ways to save a few pounds, and thankfully, many brands have been doling out the markdowns this winter season. As for me, I've been patiently watching the H&M site, waiting to purchased some staples from my wish list, and soon enough, the Black Friday sale will arrive.

What to Buy In the H&M Black Friday Sale:

When it comes to shopping the sales, we're always looking for smart investments that we would want even if they weren't discounted. That way we know that they're truly worthwhile. This Black Friday, I'm looking to H&M's best-selling styles and classic basics to support my wardrobe. Thing the wide leg tailored trousers that are sure be worn on repeat, cosy knitwear that has a timeless appeal and a few more accessories like classic boots and sleek bags to bring my looks together.

What is Black Friday?

Black Friday weekend is an annual sale shopping event that originated in the US. It marks the end of Thanksgiving and the start of the festive shopping season, resulting in the majority of well-known—and even, in recent years, smaller—brands and retailers heading into a period sale for a full four days.

When Is Black Friday 2025?

When does Black Friday 2025 end?

Black Friday will fall on Friday 28 November 2025, and you can expect deals across the whole weekend and into Cyber Monday, which falls on Monday 1 December 2025. Our editors will be busy compiling the best of the Black Friday savings, whether it be clothing deals or beauty tools deals for you.

Black Friday sales tend to run over the weekend and end on Cyber Monday, which will fall on Monday 1 December 2025.

What is Cyber Monday?

Cyber Monday is the final day of sales of the Black Friday sales period. In 2025 it will be Monday 1 December, and is typically the last chance to snap up savings.

When is Cyber Monday?

In 2025, Cyber Monday lands on Monday 1 December, and we expect this to be the final day of sales for the Black Friday Weekend.

Over the past few years, I've been really impressed with H&M. It started with an amazing blue knit jumper that I bought four years ago whilst biding time before meeting a friend for dinner. It soon became the piece I got the most compliments on, and as I love sharing a great high-street buy, I'm always left exclaiming, "It's H&M!" Since then, I've looked to the high-street brand for everything from a new puffer coat to surprisingly high-quality sportswear. The only issue is that it has so much stock that it can feel overwhelming. Thankfully, I've been working on my well-thought-out wish list for the past few weeks, and it's full of classic pieces no one could ever regret buying. It includes best-selling buys from over the past year (these are very clearly H&M's hero pieces and some are still in stock in the sale), as well as the brand's latest expensive-looking items.

Keep scrolling to see the brand's best sellers and most expensive-looking buys to shop in H&M's Cyber Monday 2024 sale right now.

SHOP MY H&M BLACK FRIDAY WISH LIST:

THE BEST JUMPERS:

THE BEST CARDIGANS:

THE BEST TROUSERS:

THE BEST TOPS:

THE BEST COATS:

THE BEST DRESSES:

THE BEST ACCESSORIES:

THE BEST SHOES:

What is Black Friday?

Black Friday weekend is an annual sale shopping event that originated in the US. It marks the end of Thanksgiving and the start of the festive shopping season, resulting in the majority of well-known—and even, in recent years, smaller—brands and retailers heading into a period sale for a full four days.

When Is Black Friday 2025?

Black Friday will fall on Friday 28 November 2025, and you can expect deals across the whole weekend and into Cyber Monday, which falls on Monday 1 December 2025. Our editors will be busy compiling the best of the Black Friday savings, whether it be clothing deals or beauty tools deals for you.

When does Black Friday 2025 end?

Black Friday sales tend to run over the weekend and end on Cyber Monday, which will fall on Monday 1 December 2025.

What is Cyber Monday?

Cyber Monday is the final day of sales of the Black Friday sales period. In 2025 it will be Monday 1 December, and is typically the last chance to snap up savings.

When is Cyber Monday?

In 2025, Cyber Monday lands on Monday 1 December, and we expect this to be the final day of sales for the Black Friday Weekend.

Florrie Alexander
Acting Affiliates Editor

Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.

During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.